I came across a great post about types of content that readers want, and wanted to share. Here is the summary:
When writing, remember that the content is for your audience, don't make it too personal. You can be authentic, unique, and sincere, but your writing has to do one of these three things to succeed:
Great writing is alchemy — you take bits of entertainment, mix in some education, and add a dash of inspiration, in order to create remarkable work.
Original post: The Only 3 Types of Writing People Actually Want to Read, by Ayodeji Awosika