3 tips for nailing your cold outreach

Some find that cold outreach is one of the most stressful parts of their SaaS journey. It’s easy to get lost when you don’t know what you’re doing. A lot of people who send cold calls tend to focus on themselves rather than the prospect. There is a better approach.
To get you on the right track, you’ll need to look at your pitches a little differently. Your initial pitches should come before you finish coding your product. They should also be exploratory. You’ll be doing some of your research here by conducting interviews with prospective customers.

Find Ways to Get in Front Quickly

Most people send cold emails to prospects and talk about their company first. Your first instinct might be to talk at length, just so you can demonstrate the value of your company. This instinct is faulty.
The interview strategy that I used to pitch clients works beautifully here. You don’t just need to limit yourself to using cold email, especially for B2C. You could find forums like Reddit where people discuss topics related to your SaaS and pitch people using the private message function there too.

Remember That They’re Human

Don’t treat the client as if they’re a client. Rather, you should treat them as a peer who is trying to find the same solution that you are. You can’t dive right in and pitch your product. Especially if you only asked for an informal chat.
Instead, you should empathize with the prospect and ask them about their pain points. Get to understand their problems. This will help you learn more about your target audience regardless of whether you qualify them for the sale.

Don’t Force the Sale

Once you’ve determined that the prospect is ready to buy, you can begin to suggest solutions to their problems. Do this gently, and don’t over-emphasize your product, just its benefits in the context of what the prospect said earlier.
Not to mention, you shouldn’t force the sale via cold email either. It might be tempting for you to link to a product landing page, but those usually don’t look so good in the beginning. After all, you might not have the funds to make the design perfect. And with little to no clients, you won’t have any reliable testimonials either.

Always Follow Up

For some reason, 70% of cold emails don’t get a follow-up. This is strange because, in my experience, you won’t get a reply to your first email 9 times out of 10. You must be persistent.
The other thing to consider here is exactly how you do the follow-up. Some people follow up by repeating the same thing over and over again. Instead, your follow-ups should be more of a bridge. For instance, you could mention a fact that’s interesting to them and invite them to discuss it with them further.