30 days building a centralized investment terminal as a solo dev. What's working and what isn't.

Helm Terminal is a centralized platform for portfolio and tax intelligence.

What's worked so far: SEO foundations, posting blogs, HN posts, social media.

What's not working: Cold traffic has very high bounce rates. Positioning was skewed too much towards "free stock analysis tool" first. ProductHunt launch flopped.

What shipped this week: Landing page redesign to better capture the idea of what the platform does. Stripe integration. Beginning of cold outreach.

What I'd love feedback on: Homepage design, app features (if you sign up), and pricing.