🌎 30 followers to 3,000 in 5 Months (Tactical Advice)
Happy Monday! Sameer here from Build in Public, a newsletter covering prolific creators taking an audience-first approach in building products with actionable advice that you can use.
Last week, we interviewed Janel Loi, who is building Newsletter OS. By building in public, she's grown her following 100x in the last 5 months, launched a product, and sold over 300 copies. Here's how she did it.
Audience Building Strategy
At the heart of her audience building strategy is build in public. Share what you’re working on, even if it's not perfect. People love vulnerability & authenticity.
- Build in Public. Consistency always wins.
- Write Valuable Content. Share learnings in a digestible format
- Engage Frequently. Ask good questions, ask for help when needed.
- To be interesting, be interested. Constantly find ways to lift others up.
- Use Leverage. Instead of investing 100% of your time into creating my own content, try to add value to larger accounts
Keep it No-Code and be Frugal
All the tools used in Newsletter OS cost <$25 in total. You don't need fancy or expensive tools to make a profitable digital product.
Here's Janel's stack:
Validate Demand
Janel got $1K in pre-orders within the first 24 hours. Before you invest time and effort into an idea, test.
How?
Create a Gumroad landing page. Write Twitter threads. Set up a landing page and collect emails. Analyze engagement. Listen to what people say.
Want to hear more from Janel and other prolific makers?
- Read the full interview here.
- Liked this content? Give it a share here on twitter.
- Building in Public? Tweet an update and tag at @buildinpublic_ for a RT :)
Hope you liked this quick post. Every week we feature a new creator on Build in Public. Who would you like to see next?
Love this! Janel's story is really inspiring for me as a fellow Notion template maker.