30 free marketing tools that you probably heard of but haven't tried

Edit:
I'm not familiar with most of the tools below. As a general rule of thumb, I don't like tools that are "all-in-one" or "everything you need to succeed".

Hubspot is my go-to source of truth for all things marketing. All other tools integrate into that.

I prefer tools that solve a very specific problem.

• I cant get good voice of customer research. I can use Gong for that.

• I need an email sequence tool. I can use Apollo for that.

• I need to improve conversions on my website. I can use Winware for that.

The best tools imo are the ones that are amazing at solving one problem. The all-in-ones, at least in my experience, can do everything alright but not as well as a dedicated tool.

Let's face it, marketing tools can be expensive and you need not one but many for your day-to-day tasks, and long-term projects.

Here are 30 free marketing tools that cost you nothing!

o-dan

The site makes finding free stock images easy by aggregating all of the best stock image sites into one site.

Answerthepublic

If you are running out of ideas to write your blog post, "Answer the public" is a perfect solution for that. It listens to search keywords and then dishes out useful phrases and questions that people ask related to your keyword.

Hemingwayapp

I use Hemmingway almost every day to correct my grammar before I post anything online. It highlights overly dense passages, unnecessary adverbs and more.

Internet marketing ninjas free-optimization tool

This tool analyzes existing on-page SEO and will let you see your website’s data as a spider sees it allowing for better web page optimization.

Zoho campaigns

Zoho Campaigns is an email marketing service that offers a generous free plan compared to other similar services. You can send 6,000 emails/month to 2,000 contacts for free!

Databox

Databox lets you create an awesome dashboard by connecting data from any third-party service. It offers a forever free plan with 3 data source connections, all standard features and 60+ Databox Integrations.

Screaming frog

They offer the SEO Spider Tool which is a flexible site crawler, able to crawl both small and very large websites efficiently while allowing you to analyse the results in real-time. You can download the free version on their site.

Microsoft Clarity

It's an easy-to-use tool that captures how real people actually use your site. While there are alternatives like Hotjar and Fullstory, Microsoft Clarity is different & more generous with their free plan.

Customfit ai

CustomFit recognises and changes your website content for each new visitor. It makes your website behave like it is built for every single visitor. The free plan has restrictions but, is definitely worth trying.

Hunter

If you quickly want to validate an email address without creating an account, try Hunter. You can also find the email address of a person based on the domain name. Their free plan allows you 50 monthly verifications and 25 monthly searches.

Netline audience explorer

It is a handy tool if you need a gut check when building campaigns or content. Select your target audience and explore their real-time content consumption behavior across the B2B web.

Coschedule

Skip Notion and try Coschedule if you are into marketing. This tool is specifically built for marketers and lets you schedule and manage your day-to-day work easily. It also has a generous free plan!

Dovetail

You spend hours researching about your customers but how do you store that information so others in your team can access it easily? Try Dovetail. It analyses, stores, and makes it easy to share your customer research with others.

Posthog

Want to crunch some data and love open source? Then Posthog is a perfect solution for you. It integrates well with several marketing services and tools and has an incredible free plan. The first 1 million events/month are Free!

Ubersuggest

Cannot afford Ahrefs or Semrush? Ubersuggest is a great alternative. The free plan should be enough for basic usage and the paid plans are relatively cheaper too. I use Ubersuggest when I want to optimize my blog post or explore content ideas

Clearbit Visitor Report

This is a free tool by Clearbit. You can sign up and install their script. It then generates a weekly visitor report and emails you. The report contains de-anonymized companies visiting your website and showing intent. You can also validate your marketing effort with it.

Mention

Want to get alerted when somebody on the web mentions you or the brand? Then Mention is a great tool for that. The free plan can monitor blogs, forums, video websites, Instagram, Twitter and more.

Pablo by buffer

I am a big fan of Pablo and over the years have used the free service to generate and annotate images for social media marketing. It provides over 600k images onto which you can write your message. Perfect for Instagram, Twitter, Facebook and Pinterest.

Clipdrop

Want a taste of AI? Try Clipdrop. Create stunning images with the help of an AI assistant. Upscale, fix lighting and remove background are some of the things that this tool can do.

Station

This is probably one of the best free apps out there. Station is an open-source browser that aggregates and displays all of your web applications in a single place. It allows you to multitask without having to switch between apps and windows.

Sumo

Sumo is an email capture tool that you can install on your website and requires no coding. The free plan lets you customise the design and you can send 10k emails per month with unlimited subscribers.

Portent title maker

Has it happened to you that your blog post shared online hasn't received any likes or shares? That's probably because nobody clicked it because of a bad title. This title maker will generate viral(or clickbait) headlines for your blog post, Just feed in the subject and hit enter.

Headlines by Sharethrough

Want to further take the headlines to the next level? This tool analyses your headline and suggests improvements that you can make to further increase engagement and click-through rates.

IFTTT

If this then that (IFTTT) is an alternative to Zapier. Connect to over 700 third-party services and automation your use cases. The free plan offers 5 Applets and simple no-code integrations. The paid plans are ridiculously cheap compared to Zapier.

FollowerWonk

Want to know at what time your Twitter followers are active and their locations as well? Try this free tool Followerwonk. The location feature is so great that it displays the areas of your followers within a city as well!

Yoast

I am a big fan of the Yoast SEO plugin. It neatly integrates into your WordPress blog and offers SEO tips for your blog post before you hit that Publish button. Never miss that Alt text on the image again :) I found Yoast's free plan to be better than its competitor RankMath.

Miro

With the rise of remote work, it has become essential to have online collaboration tools in your team. Miro is an online collaborative whiteboard platform to connect and collaborate with your colleagues. It has integration with Zoom as well so you can draw and show as you are talking.

Canva

How can I miss Canva? It is a leading design tool for noobs. Create awesome visual content with no design experience. With millions and assets and content, you will probably never run out of ideas.

Loom

I use Loom when I record videos or have to screencast to explain something. It is easy to pick up and host the videos. The free plan offers 25 videos per person, up to 5 min of video length and unlimited free transcriptions.

Hypefury

This is my favourite. I have been using this for the past 1 month and it has made my Twitter experience so much better. Though not specifically built for businesses, this social media automation tool can work with multiple profiles and might be helpful to grow your brand online.

What else did I miss? Please leave a comment