30% More Mobile App Revenue

I know the title might sound like a gimmick that’s too good to be true, but this strategy is legit and I don’t see many talking about it.

Let’s highlight the underrated importance of choosing the right product monetization strategy BEFORE your mobile app development begins.

Choosing how you’ll sell the app, and how you’ll process payments can be the difference between waiting 30 days to get paid only 70% of your sales earnings, and getting paid 100% of your revenue daily.

Which would you prefer?

It might not seem like a big deal, but do ANYTHING you can to avoid in-app purchases and making the App Stores YOUR storefront.

This is the strategy BigCo’s like Netflix et. al. use to avoid paying App Store fees, and I want you to take advantage too.

Just stop using your app as your customer acquisition funnel.

Your app is your product, and you should use your web presence (something you fully own) as your storefront, not the App Stores.

Get signups and sell premium access to your app, all from the web. Make the premium content available outside of the app, and you’ve successfully navigated the App Store guidelines to stop losing 30% of your revenue.

Instant revenue boost WITHOUT raising prices or getting more customers.

Plus, your critical funnel is more fortified outside of Apple’s playground where they arbitrarily make and change the rules.

I’ll argue that there’s NEVER a good reason for in-app purchases. Everything can and should be subscriptionized outside of your app.

Anyone disagree?