340+ visitors, 70+ registrations, but 0 purchases. Have I failed?

This usually happens when people are curious enough to try a free tool but don’t yet perceive enough value to pay. With 344 visitors and 73 registrations but zero purchases, you’re getting attention and initial engagement, but you’re losing them at the point of conversion. What you’re seeing is less about the absolute number of sign‑ups and more about a mismatch between the free experience and the paid promise—users may not know why upgrading matters. One thing people miss here is following up with testers to understand what would make the paid plan worthwhile; these conversations often surface messaging or feature gaps that numbers alone don’t reveal.

Too early to declare it as a failure.

66 activations - for starters if you're aiming at a minimum 1% conversion rate then you need to at least get 100 activations for 1 purchase.

Understanding your ICP is definitely the key.

• What makes you stand out from all the other existing solutions?
• Why should people pay for your service?
• Are you solving something unique?
• Are you 10x better than the existing competition to convince them to switch over?

If you don't have an answer to the above questions, start with a user interview and dive really deep into your user behavior on how they use the product.

Without a very strong USP and a highly focused funnel, you probably will be looking at a lower CVR somewhere around a 0.5% which means you will need at least 200 registrations for a potential purchase.

Hi Andrey,

here's a quick review from a PM's perspective:

There are a few things you could do to make the product's value clearer.

To add a few pointers to the advice you’ve already got. Feel free to ignore what’s not useful:

Customer segments

1. Make it crystal clear who this tool is for - marketers? Bloggers? SEO pros? What problem(s) are you solving for them?

Your sales pitch

2. Tighten up the site copy:

• ‘All you need to know about SEO keyword…’ is v broad + you’ve got a screenshot that shows what users will get. So, you need a better hook to grab their attention
• ‘Understand whether an SEO KW is worth…’ do you mean your tool helps figure out whether to include a KW in a blogpost? Suggest you rephrase this
• ‘No subscription - pay-as-you-go’. Use one or the other and emphasis this, especially if no one offers this
• ‘Simple no-tricks pricing’ you could go with either simple or no-trick.
• ‘No subscription…’ -> ‘pay as you go’
• ‘Per research’ do you mean ‘per search’?

3. The name - why 103SEO and what does it mean? Either go for something descriptive-ish or a made-up word

UX/UI

4. On sign up the message to go to my email was displayed in the bottom right corner of my screen - suggest you make it more prominent
5. The list of countries - a nice presentation with flags. Consider if you need such a long list to start off with? Also, you’ve got DRC and Iran on the list. Do you really need them?
6. When waiting for results, consider showing a progress bar instead of a dot
7. When I get results, the only way to do another search is to click < in my browser. Consider improving this UX/UI.

CTA to pay for your product

8. Once the user has done a couple of searches, suggest you add a prompt for them to cough up, ie to pay you. Have a few ideas about how this can be done - lmk if that’s of interest

Hope this is useful.

The thing with indie hackers is the traffic that might be coming can be more focused on discovery than immediate purchase

Did you reach to the people who signed up? That’s what I would do first.

Getting hundreds of visitors and dozens of registrations from your launch is definitely a success, as it shows great interest and potential for your product. Many start with 0 traffic!

Since people are conducting research, that shows they're finding value in using the tool. Now it's about converting that value into sales.

With any new product, it takes time for people to understand how it helps them and be ready to purchase. They likely want to try it out fully first.

I'd continue optimizing the free trial experience to clearly demonstrate the time and money it can save professionals. Consider testimonials or case studies.

Run some A/B tests with your paid plans - different pricing, features included, or a limited-time discount. See what resonates best.

Outreach to those who registered but didn't purchase yet with a follow up email, offer, or call. Understand their experience directly.

Partnerships with influencers or related sites could help promote real customer stories and drive conversion of their audiences.

The interest shows great potential. Some small tweaks to the onboarding or purchase process, along with time, can help turn those registrations into paying customers. Keep learning from data and optimizing - you're on the right path.

Too early, would like to see little more volume. SEO is a saturated niche. When I see theses type of offerings I want an immediate signal of something new or i can expect great changes in growth with this tool.

@Andrey Do you have a free trial option? Did you speak to the people who registered?
I think, it's a bit early to think about product quality.
I would checkin with 5-10 registered potential customers, then you will find out.

Just keep trying. it's unrealistic that you get some visitors and they immediately start buying. Just keep trying until it happens. ask for feedback. don't give up.

Also, free to paid conversion are typically in the low single digits, percentage-wise. Your numbers just aren't big enough to tell if there's even an issue.

HI!

First off, congrats on the launch! That is a major accomplishment in itself.

It doesn't mean you failed at all. These things take time. "Build it and they will come" doesn't work much in today's hyper-online world.

The founders I work with sometimes have gone years without a sale before I started working with them. It's completely normal and you are very, very early stage, so don't be too hard on yourself.

Just checked out your website. The most important aspect of marketing is the brand positioning & messaging. You don't have a whole lot of information on your website.

End users need to know what the product is, why they would need it, how to use it, how this addresses their pain points, what are the benefits, etc...

I'm happy to hop on an intro call to give some pointers (I work with early-stage SaaS founders to take their products to market).

https://calendly.com/saasxsrb/intro

Contact info is in my profile as well.

Few observations:

1. Confused pricing (month or year)
2. The site is not secured(No SSL)
3. When I click on start now (pricing table), redirecting to 404.

I'd definitely say it's way to early to call it a failure. You've already gotten plenty of advice so I want to be careful with introducing another thing in the mix, you'll end up worrying about too many variables.
I'd just say remember that indie hackers might not be your customers, so traffic doesn't mean customers unless it's relevant traffic. You've gotten people to look at it, but if they are simply not the demographic you won't get any sales. That's normal.
Like others said, I'd also focus in describing how this is unique then the other million SEO tools out there.
Lastly, if you think this failed or are getting disheartened with the results, commit to 100 "something" before giving it up, like for example 100 days of aggressive marketing. or whatever you think it will be relevant to your scenario. Just to remove emotion out of the equation.

Hey Andrey, I agree with @DmytroKrasun

Unless you have product usage data to pull from, and even then, you'll want to conduct interviews with as many of those registrants as possible. Right now, you can't tell if it's a product issue, a marketing issue, or both.

Anyone that would offer an opinion would just be guessing.