Recently while researching marketing ideas for my new startup growby.net, I came across a marketing framework term called KLTE which means Know, Like Trust & Engage.
1: Know - Things you do for people to know you
2: Like - Things you should do for people to like you
3: Trust - Things you should do for people to trust you
4: Engage - Things you should do for people to stay with you
I think this framework is pretty useful for all internet startups and especially SaaS startups. I am preparing an exhaustive list of all channels.
Now I have prepared a list of 35+ channels quickly and put it up on a Google Sheet. You are free to copy it and use it for your business.
Link: https://docs.google.com/spreadsheets/d/1SjgjENPv7UUTAIF8njRP2P3sWhAZV3lvOSfPCkIGFoE/edit#gid=0
I would appreciate it if you people could join in making this a wonderful resource.
Interesting framework. I recommend looking at the Traction book to get more ideas. I loved that book ideas
Did the strategies from that book work for your startup?