TLDR
I got to the top of the r/internetIsBeautiful SubReddit with 353k post views and 6.6k Pageviews.
I randomly decided to post about @jsjobbs on Reddit. I went straight to the r/javascript and r/programming subreddits because my product was specifically for JavaScript Programmers and Employers. To my surprise and disappointment, I only had about 5 upvotes in both subreddits combined and there was relatively low activity on the posts for about an hour. So I went ahead to post in the r/internetisbeautiful subreddit because I saw a post here do that with success and some of the posts on the subreddit were product launches too. I went with the format: “I made a website for..” because it seemed all the posts that got to the top of the sub had that format.
Just within 5 mins of posting on r/internetisbeautiful, I started getting a lot of upvotes and some comments. Within a few hours my post had gotten to the top of the Subreddit and the traffic to my site multiplied. There were a bunch of comments and feedback on the post. It was honestly pretty exciting to see all that activity and traffic on the post . I was on the analytics dashboard for a good amount of time just watching the traffic come through in excitement :)
Sadly my post was deleted by the moderators after about only 11 hours.
As at the time of deletion it had gotten 353,000 post views, 83% upvote rate, 90 Total shares, 43 comments and 6k+ pageViews.
I got the idea that it was deleted because I broke the subreddit’s 90-10 self promotion rule and I fell for that because I’m not really familiar with Reddit but I got some really good feedback and I've gone ahead to implement some of them. I wish the post stayed longer so I could get even more feedback. One thing I noted was that the feedback from Reddit seemed to have less restraint than those I got from Twitter a while ago. Twitter folks were seemingly nicer with their comments. I didn’t really mind the Reddit feedback style though as it painted a clearer user appreciation / frustration picture for me.
I took some time to think about why I got more activity and traffic in the r/internetisbeautiful subreddit than I did in r/javascript and r/programming that are mostly core programmers and my conclusion is that Programmers in r/javascript and r/programming want to discuss about code mostly and not launches. My guess is a launch with code samples or a public repo will do better in these core programming subreddits.
I also got some new subscribers sign up to the jsjobbs.com job newsletter and 2 new paying customers the next day (for a Featured job post and a Basic job post) that I think I might have gotten as a result of the short-lived success of the Reddit post.
My conclusion is I should get more active & contribute more in the Reddit community and other Relevant communities and launch more often instead of waiting for that big launch.
Great job, and thanks for sharing the numbers!
Interesting to see how if you get the right subreddit at the right time you can get huge exposure.
My Reddit account of 12+ years got suspended for self promotion using Reddit paid advertising. Lol. All of my views from Reddit that I paid for was from India...
This is awesome and congrats on the success!
I use reddit a lot to get feedback for my MVPs and also to find other products
Where do you launch on Reddit without being "banned" or your post being deleted?
All subreddits I discovered so far for my SaaS have clear rules about promotion. Some especially SaaS promotions. 🙄
utilize the share your project/startup threads! I remember r/startups have a thursday threads specifically to promote your work.
Thanks. Will give it a try. 🙏
Thanks Frankie.
Appreciate the fact you shared this story, it gives me hope from struggling in marketing in Reddit, all I need is one home run in reddit I guess.
Great result!
Do you have a recommendation on avoiding the self-promotion rule if we want to make a similar post?
Also, which time did you post?
Thanks!
I posted on Monday at 1: 49am UTC+1.
I think the only way to avoid breaking the self-promotion rule would be to have a few posts and comments on stuff that isn't your product before you eventually post about yours.
Also perhaps one could find opportunities in the comments to subtly chip in your product or what it does. I'm not sure but I dont think comments break the self-promotion rule especially if one does it within reason.
Thanks for the recommendations.
I'll try to do how you said.
Congrats on your success! Reddit definitely is tricky; I've had multiple posts deleted due to specific rules. What other resources are you using for marketing?
By the way, I'm also looking for feedback on AnyGo, a tool used to compare flying and driving costs. Here's the link: www.anygo.info
What time did you post at? Interested because it's surprising that you broke the rules yet the post was around for 11hrs before being deleted
I posted at 1: 49am UTC+1. I've seen a few persons here say their posts stayed longer I think more than a day before it was deleted.
Thanks for sharing your story! Especially appreciate you sharing the numbers.
Sure thing.
This is awesome! Congrats on the success!
Thank you Matt.
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