$39.9k in 6 months - Designfly update 🚀

Hey, IH fam!

It’s been a while since I’ve shared any updates on designfly.io, and I’m proud to announce I’ve achieved $39.9k in only 6 months!

Here’s a quick breakdown of what’s worked, what hasn’t, and what I’m going to try next.

May: $0

Launched designfly.io with rates at $3,700-$4,900, booked 3 demos, but struggled to close any deals.

June: $6.2k

Lowered pricing to $1,000-$2,000, closed 4 deals and brought in $6,200. Also launched roasti.co.

July: $6k

Streamlined operations, and closed another $6,000 in sales.

August: $6.5k

Focused on revamping the website and portfolio. Interviewed on IndieHackers.

September: $9k

Launched the revamped website, resulting in 5 demos and 3 new clients.

October: $8.7k

Added a Pro tier, raised rates to $2,500-$6,000, and started doing cold outreach.

November: $3.5k

More cold outreach, but no demos scheduled. Closed 1 deal from old lead.

December: TBD

Lowered pricing to a more competitive rate of $1,750 - $3,800 resulting in 2 new clients so far.

Mistakes:

• Raised rates too high, too fast

• Didn't focus on key acquisition channels

New Strategy:

• Lowered pricing to $1,750-$3,800, bringing in 2 new clients (so far)

• Gradually increase prices by $250-$500

• Focus on 1-3 key acquisition channels

• Share more work on X and update portfolio

• 🤫 (stay tuned!)

Hope this gives you some valuable insight, especially how important pricing is.

My goal in 2024 is to reach $20k MRR, you can follow my journey on X: https://twitter.com/brad_kins