4 useful ways to optimise your content marketing strategy

The product I'm building - ClickThrough - is a community-based platform for digital marketers to share valuable case studies.

Naturally, I'd love to share any relevant content from the platform that could add value to the IH community.

As I see a myriad of makers asking for help with content marketing, this user post might be particularly valuable.

It covers 4 useful ways to prepare and implement a content marketing strategy.

In summary, it focusses on:

1. Identifying users
   Before anything, it's important to identity what unique problems your target users face, what solutions they’re actively searching for, and what motivates them as individuals.

2. Preparing content
   This section of the post takes a deep dive into creating user funnels, then determining which forms of content will be suit each stage of a users lifecycle.

As an example, the top of your content funnel could include a video post with the objective of drive engagement. The bottom of your funnel could use a paid ad to acquire subscribers.

3. Collaboration
   Some of the best content insights can come from others within your industry. These can be unique discussions they have with users to identify new pain points.

4. Distribution
   Creating content is only half of the process involved in an effective strategy. If beautiful content isn’t properly distributed, it could quickly become obsolete.

An effective way to start distributing content is to allocate a small ad spend across each ad platform you deem relevant. By reviewing the performance of each platform, you can uncover which channel hosts the most effective results.

Hope this summary of the article is able to provide some valuable insights.

If you were interested in checking out the full article for a deep dive, you can catch it here: https://clickthrough.marketing/post/260919-4-Ways-To-Optimise-Your-Content-Marketing-Strategy