40 Creative Ad Ideas To Test Like A Pro

One of the things I think really matters when it comes to paid advertising is to bring a broad variety to every aspect of testing.

Whether that's audiences, copy, product, offer, creative(images/video) etc.

I find even as someone that does this for a living that I'm often quite limited in my scope as basically we're all dumb creatures of habit that just follow the same patterns and think we know best.

No one really knows what will work for your brand until you test, so skipping to just loads of one narrow creative type is a recipe for trash results. 💩

So my guy Nick in my team put this doc together for our ads managers:

Our paid ads creative bible
https://docs.google.com/spreadsheets/d/1OkirnwDdv20hk2tDfZkio8Gm_-Vq_yrb5KvJlVOqPrg/edit?usp=drive_link

This is our creative bible and lists currently 40 different types of creative.

This we use all the time when going forward with a new client or set of campaigns to remind us of all the variety available and not just fall back to UGC videos or whatever else.

I thought others from the group would enjoy it, whether experienced or not in ads, to help spur some creative juices when it comes to your next paid ad or organic campaign! 👨🏼‍🎨

Any really obvious creative types I've forgotten to add into this??