5 bite-sized UX tips to improve your SaaS

Estimated read time: 1 minutes & 54 seconds.

It's Jim here - it's Wednesday again so here I am, sending you some UX inspiration for your SaaS, for this week.

Hope you'll enjoy it 🙌

Show a video of a user using your SaaS on a real device.

A smart way to showcase your SaaS on your website:

"Show a video of a user using it on a real device"

Why it's smart:

• your SaaS feels more real (user using it in real-world on a real device)
• feels more wow w/ close-up shots
• motivates users to scroll by teasing features
  Here is the link to the website I took the shot from as well 🙂

Humanize your SaaS forms.

UX tip to humanize your SaaS forms:

"Show a photo of a team member, next to the question"

Forms are like conversations. You ask questions, and users answer them.
In real-life users would talk with somebody in your team. Why not show that person?

Example from Zenmaid👇

Don’t describe to users how your SaaS works. Let them play with it.

Why? Cause this way they can feel it. Not just understand it.

Let's say you want to buy a t-shirt. What would you prefer?

• To look at photos of it
• OR to be able to touch it and try it out?

Treat your landing page words with some creativity.

Words are the purest form of design.

Treat them with some creativity, and your SaaS landing page will become much better and more memorable.

Before you start designing, define what’s good enough

This is my favorite design tip:

"Define what's good enough BEFORE you start designing"

Good is subjective and depends on the:

• design standards of your users
• resources you have
• scope of the problem you're solving
  I've seen SaaS companies making millions of $ with this mindset.

What are your thoughts on this? Are you struggling with defining what's good enough?

If so, drop your comment below and share an example with me - I'll do my best to help you out :)

Cheers,
Jim

---

Want more weekly UX tips to convert your SaaS visitors into customers?

Every Wednesday I share 5 SaaS design tips with 1031 indiehackers. I would love to have you onboard!