5 Conversion Rate Optimization tactics that made us profitable

Focus on your Conversion Rate.

Stop obsessing with Twitter likes or Product Hunt upvotes.

You either turn users' attention to sales or not.

Here are 5 Conversion Rate Optimization tactics that worked best for makerbox.club:

1. Problem agitation blocks 🤬

Let's be honest.

Indie Entrepreneurs know they need to do marketing. But they will do anything to procrastinate it.

They need a good reason to take action. And suffering from seeing negative consequences is one.

That's why every landing page has this type of block.

It makes you question your status quo. Am I really okay with it?

It's way easier to sell your product to people ready to change. A hungry audience is the best growth secret.

2. Freebies + Welcome email sequences 💌

Not everyone is ready to buy on the spot.

Some people have limited budgets. Others have tight schedules right now.

That's why we double-downed on nurturing flows with freebies.

1. People get instant value for free
2. They no longer think you are a fraud
3. They will have an easier time buying our product when they are ready

But here's a catch.

Creating freebies is not enough. You need to send a juicy welcome sequence too.

People don't think about your product all the time. You need to remind them about yourself.

We have a welcome sequence of 4 emails. One of them:

And then everyone is subscribed to our weekly newsletters.

We send more free value. And become a top-of-mind marketing solution. Win-win.

3. Bundle with a limited deal 🎁

Discounts are cool. People love discounts.

But here's a secret.

Our audience would rather get x10 more value for x2 price than just the same value for 0.5x price.

It's better to be valuable than cheap.

That's how Complete Marketing Bundle was born.

When you only have one product, people have a choice: buy or leave.

When you have two products, people have a different choice: buy the first or second product.

And you will be surprised how many people will pick a more expensive option. People with money prefer spending money.

4. Endorsement from opinion leaders 🤝

Collecting user testimonials is social proof 101.

There's a better way.

Reach out to big accounts on Twitter. Offer your product for free. If they like it, you will get their testimonial.

These reviews are built differently.

1. People see a familiar face on your landing page
2. They see that a trusted person endorses you
3. They add the trust they had in this person to you

We did it for every product. It works like a charm every single time.

5. Money-back guarantee 🔒

We were hesitant to add it for 1 year.

Because you can download all our products and then send an email "pls refund" and get away with it.

But here's what happened.

We made 500 sales in the last 3 months.

And we got only 1 refund.

But every person who bought had -1 objection during the checkout. Great tradeoff.