5 Design Trends to Watch

There are many reasons to pay attention to design trends. Trends are an interesting phenomenon in culture. They usually begin with experimental designers pushing and trying new things.

Over time, these innovations can gain popularity and influence the broader market, shaping the aesthetics and functionality of everything from fashion to technology. Keeping an eye on these trends can help individuals and businesses stay relevant, competitive, and inspired.

By understanding and incorporating current trends, you can create more engaging and visually appealing products or content that resonate with contemporary audiences. Additionally, trends often reflect broader societal shifts and values, providing insight into cultural movements and preferences.

First Trend: Minimalism with a Twist

• Clean lines and simple forms, but with bold colors or unexpected elements to add visual interest.
• Combining minimalism with maximalist touches, such as a single bold statement piece in an otherwise minimalist space.

Great brand that is doing Minimalism with a Twist is Verve Coffee based in Santa Cruz, California. The scroll over feature on their website shows their low-key packaging then a big beautiful and loud lifestyle image that showcases their flavor profiles.

Second Design Trend: Sustainable and Eco-Friendly Designs

• Use of recycled materials, energy-efficient lighting, and sustainable practices.
• Incorporating natural elements like wood, stone, and plants to create eco-conscious spaces.

Brixy Shampoo Bars are a great brand working towards sustainability by taking the plastics out of our hair care routines.

Third Design Trend: Interesting Type Design fused into branding

• Typography with interesting x heights, serifs and unique features
• Unique ligatures, interesting character sets.

Here is a typeface available on Creative Market called Silver Crown which would make a great logo design or packaging brand design.

Fourth Design Trend - One Pager Website Design with Interactive Features

• Integrated sticky navigation bars that stay on the top of the website and connect a viewer to all parts of the website in a single click
• Concise, intuitive design that keeps the viewer engaged and focus on the core of the landing page. Everything one needs to learn about a business in one single scroll.

One source to learn more about this is One Page Love.

Fifth Design Trend: Vintage with a Modern Twist

• Bringing back design elements from the 70s, 80s, and 90s, with a modern twist.
• Incorporating vintage furniture, patterns, and color schemes into contemporary designs.
• Moving away from neutral palettes to embrace bold, vibrant colors and dynamic patterns.
• Use of color blocking, geometric shapes, and abstract patterns to make a statement.

A fun brand doing this well is Omsom Noodles. Funky and wild colors mixed with interesting typography that has a vintage modern look.

If your brand is interested in a reboot then please book a call with Design Dazzle. We can talk more about what interesting needs your brand has.