5 marketing strategies that have the highest potential and brought me my first 10+ users.
I have always found struggles marketing my SAAS and getting users, and as I have been trying multiple things, I have always seen success stories that have these strategies for marketing that I have used and saw value in them:
- Always try to give and provide more than you will ask for. People won't waste their time on something they don't see value out of it.
- People actually do not care about the product, they care about the value they get out of it and the solution it solves, so pitch the value and solutions not the product
- Ask yourself the about highest pain people will get rid of by using your product, then pitch by that.
- Make pressure on the pain when it is highest
(E.G: If you sell SaaS that helps people prepare for meetings, people who have sooner (1day better than 3days) meetings are more likely to buy and convert).
- Make the prospect feel your product: instead of saying
❌: This SaaS will help you lose weight and stay fit, say
✅: This Saas will get you in your dream shape, it is the companion of your transformation journey (you make him live the feeling)
‼️Bonus: The constant customers-generating machine:
if you have two channels of marketing, just simply direct the customers you get from the first to the second.
E.G: Let's say you have a newsletter and you also post on IH, your weekly newsletter gets to have a CTA that directs to your post on IH, thus your post gets more traffic, rank higher and you get more customers.
I hope you liked that, and I will appreciate your feedback on the topic.
P.S: I have launched my app which is quotes app, you can check it and download it here https://www.producthunt.com/products/ilham?launch=ilham
I will happily reply to your comments.
point 4 (timing pressure to peak pain) is underrated. most SaaS founders market at the wrong moment in the pain cycle.
a concrete example: I'm building RecoverKit — payment recovery emails for SaaS businesses. the failed payment moment is the highest-pressure point: the business is about to lose a customer, the customer is about to lose access to a service they use. that's when the pain is real for both sides.
the error most recovery tools make is sending generic 'please update your card' emails. RecoverKit's approach: contact the customer in the first 24 hours (before they've mentally written off the subscription) with a specific, human-sounding message. the timing matters more than the copy.
your point 3 (highest pain they'll escape) and point 4 stack: find the peak-pain moment, then speak to what they lose if nothing changes.
Yeah, that's true, if your product has value, it means it solves a pain, and thus you can market and sell within that.
good
Glad you liked it :)
Great breakdown, Mulhimfy! I especially loved the point about 'pitching the value, not the product.' It’s a common trap for us founders to focus too much on features.
I am looking forward to hear your thoughts and feedback on the topic guys, and I hope I hekped you with something!