5 Months After Launch: What I Got Wrong About AI Video Tools
It’s been about 5 months since I launched SoftlyWished.
I expected the challenge would be traffic.
But that wasn’t the real problem.
People are visiting.
They’re curious.
But they’re not converting.
And I think I finally understand why.
The Mistake
I positioned SoftlyWished like an “AI video tool.”
But most people don’t actually want another tool.
They’re not thinking:
→ “I need to generate a video”
They’re thinking:
→ “I want to say something meaningful… but I don’t know how”
That’s a completely different problem.
What I’m Seeing
People hesitate before submitting
They overthink what to write
They delay emotional messages
It’s not a tech issue.
It’s an emotional barrier.
What I’m Changing
Instead of focusing on features, I’m shifting toward:
Emotional urgency (“don’t miss the moment”)
Simplicity (no tools, no friction)
Helping users express what they feel — not just generate content
SoftlyWished is becoming less of a “tool”
and more of a done-for-you emotional service.
Curious About Your Thoughts
If you’ve built or used AI tools:
👉 Do users struggle more with the tool… or with knowing what to say?
Still early. Still learning.
Appreciate any honest feedback 🙏
This is a sharp diagnosis — you’re probably right that “what do I say?” is the true blocker, not video generation itself.
One practical test: replace “create a video” with 3 intent-first entry points (e.g. apology, gratitude, difficult update), then show a finished example before asking them to type anything. If starts go up but completions stay flat, the friction is still emotional safety, not UI.
If useful, I can run your page through a quick conversion roast focused only on emotional-friction moments (headline trust, first 15 seconds, and CTA anxiety): https://roastmysite.io/go.php?src=ih_softlywished_conversion_20260330_1951_hv
this is really well thought out. one thing i learned building outreach tools: the feature you think matters most is usually not the one users care about. have you gotten any feedback that made you rethink a core assumption?
the hardest part is always getting from zero to one. once you have that first user or that first dollar everything changes because you know the machine works. what would your first dollar mean for your roadmap?