5 Real Estate Brands that are Nailing it on Social Media

It’s 2023, and the real estate sector has embraced the positives of social media branding. And certain real estate brands are rising above the noise.

They are setting themselves apart with innovative strategies, engaging content, and a genuine understanding of their audience.

These brands aren't just posting photos of homes and condos; they tell stories, build relationships, and create virtual communities.

Here are the top 5 real estate brands nailing the social media game!

1. Zillow

What makes them good?

• High-quality property images

Zillow brilliantly taps into the aspirations and dreams of homeowners, buyers, and sellers with high-quality property images.

• Home tour videos

In a time when virtual is a new reality, Zillow’s home tour videos give users a glimpse into their dream homes from the comfort of their couch.

• Shares market reports

Zillow does a commendable job of sharing regular market reports, offering a pulse on current real estate trends. These insights make Zillow the go-to for industry data.

• Informational tips

Zillow shares bite-sized, fun tips on various topics related to real estate, home decor, tips for renters, etc., to make home owning and renting a bit easier and less daunting.

• Interactive content

Zillow makes sure that its audience isn't just passive consumers but active participants. It amplifies user engagement and fosters a deeper connection with the brand.

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• Relatability

How can a real estate brand increase relatability? Zillow speaks the language of the people. At a time when ‘red flag’ is a popular dating term, they’ve managed to create a real estate post with a quirk around it.

• Brand collaborations

Zillow widens its horizons by joining hands with other influential brands like Disney. These collaborations bring a fresh spin to Zillow’s content and keep it interesting for their followers.

Key Takeaways

• Bridge the gap between buyers and their dream homes with compelling photos and virtual tours.
• Create content that prompts engagement, not just passive viewing.
• Educate your audience with simple, easy-to-understand real estate information.
• Partner with local brands to increase visibility.

2. Coldwell Banker

What makes them good?

• Curated property lists

Instead of making potential buyers jump between multiple sites, Coldwell Banker smartly consolidates available properties into curated lists.

• Event glimpse

Coldwell Banker lets its audience have a sneak peek into its events. Whether it's a home viewing or an industry seminar, they provide a 'behind-the-scenes' feel.

• Link to their educational blogs

Coldwell Banker helps customers find their blogs easily with links. It positions them as an industry leader that not only sells properties but also educates the public.

• Sharing Tips

By sharing handy tips and tricks related to real estate, Coldwell Banker establishes trust with their audience and helps them make informed decisions.

• High-quality images and videos

Coldwell Banker allows potential buyers to virtually step into their dream homes by showcasing properties through high-definition images and immersive videos.

• Ads with CTA

Coldwell Banker's ads always come with a clear and compelling CTA - ‘Connect with an Agent' and a link to their website that drives traffic.

• Event promotions

Whether hosting a webinar, an open house, or a property auction, Coldwell Banker uses social media to drum up excitement and participation.

• Festival posts

Coldwell Banker displays cultural awareness and sensitivity with festival posts, creating a more intimate bond with their followers.

Key Takeaways

• Curate property lists for different target audiences.
• Go beyond just selling. Guide, advise, and educate your audience about the complex world of real estate.
• Use straightforward calls to action and guide users smoothly through the following steps.
• Give sneak peeks into events, company culture, and agent life and give your brand a personal touch.

3. Redfin

Redfin’s social media management strategies will help you plan and optimize your social media posts for more traffic and leads.

What makes them good?

• Home-buying guides

Redfin simplifies the home-buying process with their easy-to-digest home-buying guides, positioning themselves as trusted advisor.

• Personalization with happy customer images

Redfin frequently shares photos of ecstatic homeowners, which adds a personal touch and tells prospective buyers, "This could be you!"

• Regular market updates

Redfin ensures its followers are always in the loop by providing timely market updates.

• Captions & Hashtags

Redfin's effective use of catchy captions paired with trending and relevant hashtags helps their content get maximum reach and sparks conversations.

• Redfin News

Redfin's dedicated news section updates followers on company developments, new listings, and other essential real estate news.

• Sharing analysis with charts

For the more analytical crowd, Redfin shares detailed market analyses using easy-to-understand charts.

• Interactive posts

Engagement is key! Redfin knows this well and thus curates interactive posts, such as polls or quizzes, to keep its audience involved and entertained.

Key Takeaways

• Share industry news or company updates to position yourself as knowledgeable
• Share genuine testimonials or success stories to build trust & inspire leads.
• Teach something valuable; your audience will see you as a trusted re.
• Communicate complex data quickly with graphs.

4. RE/MAX

What makes them good?

• Information for agents and customers

RE/MAX serves content that appeals to agents and customers, offering industry insights, tips, and more.

• Stories of kindness

RE/MAX adds a personal touch by sharing stories of community involvement and kindness.

• Creating a feel with images

RE/MAX sells not just properties but dreams and lifestyles with visuals that evoke emotions.

• News about RE/MAX

RE/MAX shares news, regularly updating followers on company launches and milestones.

Key Takeaways

• Cater to all segments of your audience with content.
• Humanize your brand by highlighting community involvement and charity work.
• Regularly share company news and achievements to build a brand image.

5. Sotheby’s International Realty

What makes them good?

• Sharing wins

Sotheby's builds trust by showcasing its successes. Each shared victory reaffirms their expertise in luxury real estate.

• Extraordinary property of the day

Sotheby shares a daily dose of breathtaking properties from around the world. It’s a consistent treat for followers.

• Luxurious images

Sotheby’s feed is filled with high-resolution images that capture the luxury and beauty of each listing. These visuals not only attract potential buyers but also make followers dream and aspire.

• Listing descriptions

Sotheby's prioritize transparency and attention to detail. Comprehensive descriptions with location and price give potential buyers the clarity they need.

Key Takeaways

• Showcase your successes. Let the world understand the value you bring.
• Post consistently and give your followers something to look forward to.
• Invest in good-quality images.
• Always offer comprehensive details on listings.

The power of social media has transformed the real estate landscape. Brands like Zillow, Redfin, Coldwell Banker, etc., aren't just capitalizing on this change—they're leading it.

It's not just about selling a property anymore but about building a community, sharing stories, and offering value.

And if these top brands can do it with the right strategy and a bit of creativity, so can you!