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5 Reasons why your website isn't converting

5 Reasons why your website isn't converting

If you haven't noticed, some of the tastes growing businesses have five things in common with their website.

These almost seem too obvious, but let's check them out:

  1. Concisely explain the value your clients will gain... the "what's in it for me?"
    (pro tip: use 1-2 keywords. Stripe used "payments" and internet")

  2. Explain what you do... the "how it works"
    (Are you a software platform, agency, service, etc.? Don't make the struggle to figure it out)

  3. Clear call-to-action.
    (To begin, should prospects "sign up," "get in touch," "start free trial?" Make it easy to understand)

  4. Build trust quickly
    (Are others using it already? Share their honest feedback. Alternatively, well-known logos work well)

  5. Show how it works
    (Make it really easy for prospects to understand what time and effort they need to invest to use your product, and what they can expect to get out of it. Mockups are good. Videos are better.)

P.S. It's best to do all this "above the fold" meaning these points should be visible without scrolling (on desktop).

P.S.S. The back button is the most used button on the internet. Follow these steps to connect more quickly with your prospects.

on February 17, 2022