5 Steps: SEO Keyword Research for Startups
Make sure you do excellent SEO keyword research. If I had a brand new startup site, and I wanted to start investing in SEO organic traffic, here's what I would do:
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Use a tool like AHREFs. Go to Keyword Discovery, search domains that rank for keywords similar to the keywords you want to rank for.
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Sort and filter those keywords by difficulty or competition score of less than 20
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Once you filter them down, find the keywords with the highest intent. Meaning, find the keywords you think your customers are searching, that if they found your startup or product, they would likely or be as close to purchasing.
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Start writing! Go to Google and search those keywords and try to combine the salient points from as many sources from the top 10 search results that you can find. The idea is to create the best page for that keyword.
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Keep up this process and make sure you stick with it for 30 days. You could even create a challenge for yourself of publishing 30 articles in 30 days. The goal is to create the best single article or blog post or this keyword compared to all the rest ranking on the first page of Google.
Happy to answer questions if anyone wants to go deeper! Cheers!
Good points here @mscyoc.
I have started looking into this side of things. We have good organic ranking on some of our products, but I am wanting to learn this side. I signed up with Neil Patels Ubersuggest on a lifetime deal and seems it has similar tools to Ahrefs.
My own time is limited. Do you have suggestions where to find good people for doing this research and helping with content-based SEO? The world seems full of people who claim to be able to do it, but in my experience few can, so are you doing this 100% yourself or did you find others to help?
The process above should only take a day or less. The idea would be to find 20-50 keywords and then have what you need to plan your SEO content for the 3-6 weeks ahead. I think you can hire someone if you provide them a guide to ranking your customer intents with keyword examples.
Thank you. That helps - I think I'll need to hire someone to do the majority of the work here, but very useful. Also signed up for a beta of your tool which could help all the businesses I'm involved in
I've got an Ahrefs account which I use for my own website portfolio. I've currently got some bandwidth, so if you're looking for keyword research and content planning let me know - we can chat.
Useful tips. Thanks.
Glad their useful. Great keyword research is the most important thing in any SEO strategy for a startup.
Yeah. Any free tools you suggest?
Unfortunately, most SEO keyword research tools are paid. Here’s the thing: you can get most the value in 2-3 days. Run the above process across AHREFs, SEMrush, Spyfu, and their competitors and create a list of 30-50. The more the merrier. That should be good enough for 1-2 months of content. Cancel after 2-3 days. If those tools end up helping you create long term SEO value (which they will); then you’ll become a monthly subscriber anyway (which I am). Cheers
This helps a lot. Thanks a lot for explaining in detail.
Glad to help! Let me know if there’s anything else! Cheers
Sure. Btw, are you active on Twitter(or other)?
I’m trying to get more active! But I’m not on Twitter, FB, etc. I’m launching a community for my startup users, though. I’ll be posting there a lot more
Okay.