SEO is not an easy walk. There are more than 200 ranking factors and it can be quite overwhelming to focus. I am listing down some steps that will help you be better at SaaS SEO.
Of course, this is not a complete list. But it will definitely give you a good kickstart.
First, search the keyword that you want to rank for in Google. See what type of pages google ranks.
Eg:- If I search for "SEO tools", you will get a listicle type of posts.
Meaning you would be better off writing an in-depth list type of blog.
Not every keyword can be outranked. This is especially for new sites having low authority.
According to my experience, if you find any site having a DA/DR less than 20 in the Top 20 results, you should go for it.
There are many caveats to it. But if you target keywords having low difficulty, especially if your site is new, you have a better chance of ranking for it.
[I will write a new post for this]
Search your KW on Google. Analyze the search intent. Whether a list type ranks or a post with step by step guide.
It's all there on Google. You just have to analyze better.
The intent behind the query matters. Write accordingly.
This is a no-brainer. Google loves in-depth articles. Add everything you know about the topic.
Utilize the "People also Ask" section & "Related Searches" to improve, trigger and rank on more keywords.
There are a lot of schemas you can implement to structure your article. In turn, this will optimize & increase your traffic by a lot.
The FAQ schema is my favorite
If you like this post, feel free to upvote and comment your thoughts below.
A gentle reminder: I am working on an SaaS SEO guide for Marketers & Founders
I will be covering a lot of concepts in this guide. Excited to share it with you.
Read my 2100-word article on SaaS SEO here: https://tejasrane.co/saas-seo-guide/
Follow me on Twitter as I share my learnings on SaaS, Marketing & SEO.
Link building should be the next step.
It is an essential factor in ranking for competitive and high buying intent keywords on Google (eg. best email marketing software) that actually brings you leads & revenue.
Quality backlinks from relevant and authoritative websites signal to search engines that your website is trustworthy and valuable. This helps increase your website's domain authority, making it more likely to rank higher in search results for targeted keywords. Effective link-building strategies can significantly boost your website's visibility and ultimately drive more organic traffic to your website.
Check "5 Powerful
Link-building Tactics You Should Try to Get High Quality & Relevant Backlinks" here - https://www.linkedin.com/posts/pradeep-malakar_5-powerful-link-building-tactics-activity-7034503274351181824-i4ph
Worth reading, Tejas.