5 strategies for competitor research and tracking
https://eml.monster/blog/hide-your-email/competitor-research-and-tracking-for-product-managers
The more you research and learn about your competitor and its products, the better your chances are of playing from a strength point of view. There are many ways that you can adopt to carry out competitor research and tracking in the Product Manager’s role.
Thanks for sharing! This is going to help me a lot.
Any good tools for doing all this?
For general acq. channel tracking, I use SimilarWeb. For SEO/PPC tracking, SEMRush. Facebook has their own tool for social media ad tracking. Curious to hear your favorite tools for competitor research tracking.
Thanks for sharing! Great foundational insights. I recently wrote something similar, focused on resources for analyzing competitor pricing specifically, that I think can help expand on the insights you've shared:
https://www.xaaspricing.com/20-places-to-look-for-saas-pricing-information-on-your-competitors/
Kind of assumes that competitor research is valuable and not a waste of time or worse a huge misdirection. You can completely ignore the competition if you are talking and observing your potential user base to understand their needs and pain points.
It's a great point here about balancing customer obsession with competitor focus. I think the key is to spend a minimum viable amount of time on understanding competitors such that you can understand your wanted positioning in market. Your user base will already know and raise competitors and alternatives to you, so understanding that going into a customer convo will arm you to win.
Thanks for sharing!
Thanks! 😍💙