5 Types of Content Canva Creates for SEO
Canva is a design tool valued at $26B in Q4, 2022. Apart from being a GREAT product, one of the core reasons for its market capture is the organic SEO strategy.
Call it web architecture, content funnels, product-led content strategy, or backlinks- they’ve nailed it at every department of SEO. And this earns them a whooping 148M+ organic traffic according to Ahrefs(the real traffic could be 2-5 times more).
This teardown report will teardown every fold of their SEO content strategy, with actionable takeaways.
Let’s start-
What Types of Content Canva Create?
Templates
The design and video template pages drive Canva the most SEO traffic.
Templates are tailored to specific purposes and have a handful of child templates under each template type. Alongside the parent templates, these child templates cater to particular SEO searchers.
For example, here’s one of the most successful template groups of Canva is resume templates-
Parent Template: Resume
URL: https://www.canva.com/resumes/templates/
Overall SEO performances-
In total, this template family has 219 child templates, while most of them are drawing 1.3M + SEO traffic for Canva.
And here are some of the child template we are getting-
Template: https://www.canva.com/resumes/templates/simple/
Ranking for: Simple resume template (6.8k searches/mo)
Ranking at: 3
Template: https://www.canva.com/resumes/templates/modern/
Ranking for: Modern resume template (4.8k searches/mo)
Ranking at: 1
Template: http://www.canva.com/resumes/templates/teacher/
Ranking for: Teacher resume template (2.7k searches/mo)
Ranking at: 3
Get Access To The Full Research Database: https://docs.google.com/spreadsheets/d/1Z0ggH_ax659RgLpyhDU51nNzszpXf0H5r_vaKF-c6JE/edit?gid=949177595#gid=949177595
Another perk of such a structured schema is the site link appearance on SERP, which possibly results in a better CTR than its competitors.
Create Page
If templates are bringing Canva the most amount of traffic, ‘Create’ pages rank at the top when it comes to SEO traffic per page on average.
Unlike ‘template’ pages, ‘create’ pages are detailed articles that instruct on how to ‘create’ a design. These instructions only show how to create something USING CANVA, which is a big conversion factor.
Plus, it covers everything you need to know to create a great design. We’ll talk about that later in this article.
For now, most importantly, each of these pages has CTAs that lead to ready-made templates if you sign up.
Some big conversions might be happening there, we bet.
In total, the ‘create’ pages are drawing a whooping 6M+ traffic from SEO.
We found 283 ‘create’ pages in total that are been performing in SEO. Among them, here’s how much the top ‘create’ pages are fetching-
Page: https://www.canva.com/create/logos/
Total Organic Keywords: 13,907
Total SEO Traffic: 628,758
Page: https://www.canva.com/create/resumes/
Total Organic Keywords: 6,750
Total SEO Traffic: 344,503
Page: https://www.canva.com/create/posters/
Total Organic Keywords: 6,734
Total SEO Traffic: 233,659
Page: https://www.canva.com/create/cv/
Total Organic Keywords: 4,588
Total SEO Traffic: 206,652
Page: https://www.canva.com/create/gif-maker/
Total Organic Keywords: 9,623
Total SEO Traffic: 148,325
Page: https://www.canva.com/create/websites/
Total Organic Keywords: 7,840
Total SEO Traffic: 138,182
Page: https://www.canva.com/create/flyers/
Total Organic Keywords: 3,437
Total SEO Traffic: 119,555
Page: https://www.canva.com/create/infographics/
Total Organic Keywords: 4,769
Total SEO Traffic: 115,103
Page: https://www.canva.com/create/avatars/
Total Organic Keywords: 3,108
Total SEO Traffic: 114,198
Page: https://www.canva.com/create/cards/
Total Organic Keywords: 20,039
Total SEO Traffic: 110,023
Page: https://www.canva.com/create/memes/
Total Organic Keywords: 10,663
Total SEO Traffic: 98,415
Get Access To The Full Research Database: https://docs.google.com/spreadsheets/d/1Z0ggH_ax659RgLpyhDU51nNzszpXf0H5r_vaKF-c6JE/edit?gid=949177595#gid=949177595
Feature Explainer
The feature explainer page does two jobs at the same time-
Educate on a photo or video editing chore
Offers Canva’s tailored solution to get that chore done.
This goes across most of the features that Canva’s video and photo editor has. You’ll find both how-to guides, explainer texts, and obvious product placements across these pages.
There are 92 feature pages Canva published, harvesting 1.4M+ monthly SEO visitors for them.
And since they’re very action-driven, they cater to very relevant search queries as well. Some of the keywords these pages are ranking for have been searched for years before Canva was born.
Examples-
Page: https://www.canva.com/features/jpg-to-pdf-converter/
Ranking for: jpg to pdf (3.6M searches/mo)
Ranking at: 8
Page: https://www.canva.com/features/add-text-to-photo/
Ranking for: add text to image (7.1k searches/mo)
Ranking at: 1
Page: http://www.canva.com/features/change-color-of-image/
Ranking for: change color of the image (7k searches/mo)
Ranking at: 2
Get Access To The Full Research Database: https://docs.google.com/spreadsheets/d/1Z0ggH_ax659RgLpyhDU51nNzszpXf0H5r_vaKF-c6JE/edit?gid=949177595#gid=949177595
Blog Posts
The 4th most successful content group is the blog posts. And this is kind of obvious.
In the blog, Canva goes across the entire spectrum of user persona. Sometimes, it’s intended to drive conversions, and sometimes it’s just about helping the reader out with information(design-related or not).
These examples show you what I mean-
Article: https://www.canva.com/learn/30-inspiring-quotes-students/
Target Audience: Students
Product Relevance: 1/10
SEO Traffic: 113k/mo
Article: https://www.canva.com/learn/background-remover/
Target Audience: DIY Designer
Product Relevance: 9/10
SEO Traffic: 52k/mo
Article: https://www.canva.com/learn/the-ultimate-guide-to-font-pairing/
Target Audience: Professional Designer
Product Relevance: 6/10
SEO Traffic: 21k/mo
Article: https://www.canva.com/learn/canva-for-education/
Target Audience: Teachers
Product Relevance: 8/10
SEO Traffic: 17k/mo
Article: https://www.canva.com/learn/clever-advertising/
Target Audience: Advertisers
Product Relevance: 5/10
SEO Traffic: 6k/mo
Get Access To The Full Research Database: https://docs.google.com/spreadsheets/d/1Z0ggH_ax659RgLpyhDU51nNzszpXf0H5r_vaKF-c6JE/edit?gid=949177595#gid=949177595
This goes on for all 765 blog posts that they’ve published so far. And together, they’re bringing 890k organic traffic per month.
Color Knowhow
The next class of contents on the line is something that Canva doesn’t show on the storefront. Eventually, it’s one of the most successful SEO content for them.
And it’s about different colors, their combinations, and palettes. Targeted towards design enthusiasts, these pages portray beautiful designs(as per the color in the subject), and are a handful of information.
They don’t do any custom product CTAs on these pages, which is a missed opportunity for them.
They have covered it in two major categories-
Color meanings
Example- https://www.canva.com/colors/color-meanings/white/
Color palette
Example- https://www.canva.com/colors/color-palettes/tasting-rainbows/
In together, they’ve published 2500+ color knowhows, which is all together giving them 1.6M+ traffic in total.
Others
Apart from the 5 major types of content, Canva has tons of other variations. We’ve made a list of the rest of the content types, along with their number and key SEO metrics.
Have a look-
Type of Content: Download App
Total Number: 4
SEO Traffic: 239k/mo
Average Backlink/page: 992
Type of Content: Tutorials
Total Number: 239
SEO Traffic: 52k/mo
Average Backlink/page: 172
Type of Content: Pro Features
Total Number: 12
SEO Traffic: 43k/mo
Average Backlink/page: 120
Type of Content: Solutions
Total Number: 17
SEO Traffic: 5k/mo
Average Backlink/page: 30
Type of Content: Team Use Cases
Total Number: 18
SEO Traffic: 2.7k/mo
Average Backlink/page: 108
Type of Content: Case Studies
Total Number: 58
SEO Traffic: 400/mo
Average Backlink/page: 3
Type of Content: Webinar Events
Total Number: 95
SEO Traffic: 380/mp (likely a typo, possibly "380/mo")
Average Backlink/page: 4
Type of Content: Pro Case Studies
Total Number: 27
SEO Traffic: 0
Average Backlink/page: 0
Conclusion
Canva’s success story is a testament to the power of a well-executed SEO content strategy. By strategically creating and optimizing content—whether through templates, detailed “Create” pages, feature explainers, or targeted blog posts—Canva has not only captured significant organic traffic but also converted visitors into loyal users. As businesses look to emulate Canva’s model, it’s clear that a focus on SEO-driven content can be a game-changer in achieving sustained growth and market leadership.
This is a portion of our blog post. Visit our website to read the full article: https://rankwizards.co/canva-seo-content-strategy/
