524 eBook/email subscribers in 1.5 days - $0 on any marketing

Hey folks!

I launched an eBook currently free if you're reading on 22nd June, and paid henceforth on validating startups for $50 (a big big pain point)

The idea behind the book stems from my experience as a product shop owner who continuously has to validate ideas from founders

After building 50ish products within 2 years I picked up distinctive things that massively help with validation and separate the winners from the losers

Call it a system if you'd like. "How do I measure which ideas to give energy to and which to dump (after all ideas are the 0.0001% of a startup)"

So with that question in mind, I built out an eBook to share how you can validate your ideas for $50 and used the exact systems I wrote in the book to promote the book to get the initial validation (other eBooks coming out soon)

So how did I build up the reach (however small it may be)?

I shared stories about business struggles and wins on Reddit, the title is everything. I think Ogilvy said it, "The title is 80% of the advertisement" - use FOMO, "how to become __ without doing __" patterns, numbers are great too

I shared it on very relevant and hyper-targeted Facebook groups (startup, saas groups), this brought in some good traffic

I made a post of it on my LinkedIn, the reach was alright however my biggest winner was Twitter

Majority of the downloads came from there, I asked a few big accounts for a retweet in exchange to free access to my next books too, I wrote a tweetstorm about a piece within the book, and I manually wrote tweet replies to big account tweets all day and referenced my eBook

I shared it on HN with little luck

I shared it on Growth Hackers which worked out pretty well

This all lead to 524 sign ups in 1.5 days (more now) at an 84% conversion

This will undoubtedly change when I add a payment gateway, but at this point - I've got social proof all over the place, and in 2 days I've taken the book from nothing to a social proof backed product with real testimonials

If you're interested in getting it, you can download it here
👉 https://bit.ly/3hHDNUw

Hopefully, this helps and I'm very keen to get feedback on both the above approach as well as any ideas on how it could be done better