🥳 $530 MRR before building anything 🙅🏾‍♂️ (not even a landing page)

We have just reached a huge milestone, we won our first paying customer without any landing page, pitch deck, or product 🥳.

How we did it:

A) We reached out to 80 companies asking for a meeting to better understand how we can help them reinforce company culture.

B) 20 people agreed to meet - during those interviews, we learned more about our target audience and their challenge.

C) We identified 6 warm leads who were really interested in getting some help.

D) Here comes the trick: at this stage, we didn't sell them a solution. We sold them the idea of building one together. In that regard, not having an existing product or landing page actually helped us.

This is what we pitched -> "Let's build a solution together that will work for your specific needs. We will invest as much time as necessary. In exchange, you commit to pay and give us feedback for at least 6 months once we go live."

E) One client has accepted our offer 🥳

Our belief is that if we build something that ONE company really loves, chances are high that other companies will love it too.

So what now? We have 2 months to build a working product 😍 Exciting times ahead, I will keep you posted.