6 Best Email Subject Line Styles for More Conversions

Email marketing is one of the most effective marketing platforms for business. But to get the best results, you need to understand how to craft your subject lines.

The style of your subject line has a lot to do with whether or not it will get clicked by your users. So if you want to increase your open rates and boost your conversions, you have to know how to write effective email subject lines.

If you're not sure how to do that, this post is for you. In this post, we'll discuss how to write an email subject line that gets more people to click on it. So let's get started.

1. Personalize

One of the most effective ways to write a powerful email subject line is to personalize them. This will help you in several ways.

First, it's a great way to grab your user's attention. When people see their names they automatically become curious to open the email and learn more about it. So they quickly click on it to learn more.

Second, personalizing your emails increases the relevance of your email. When you use your recipient's name on your subject line, you let your users know that the email has been crafted specifically for them. This increases the relevance of the email and urges the users to click on it.

Another benefit of personalizing your email is that it helps you build trust with your users. By using your recipient's name on your email subject lines, you let them know that you're already familiar with them. This helps build trust and credibility.

2. Use Curiosity

Humans are naturally curious beings. And the element of curiosity is a powerful motivator. When recipients come across a subject line that sparks their curiosity, they are more likely to want to know what's inside the email. This leads to a higher likelihood of opening the email to satisfy their curiosity.

So pique the reader's interest by leaving a little mystery in the subject line. For instance: "You won't believe what's inside this email..."

Such subject lines help you stand out in the inbox and encourage people to click it open. This is because it builds anticipation. So people are more eager to quickly open it and know what is inside.

3. Create an Emotional Response

Another brilliant way of crafting effective email subject lines is to use emotional responses in them. Emotions are a fundamental aspect of human communication.

When the subject line evokes emotions, it creates a human connection between the sender and the recipient, making the email feel more personal and relatable.

Evoking emotions in your users is a great way of motivating people to click on the email and take action. Such subject lines also have the potential to go viral.

That's because when you connect with your users on an emotional level, they feel more connected to you. So they might want to share the feeling with their known ones and might forward the email to them.

4. Evoke Urgency

The next effective way of making your email subject lines work is to create a sense of urgency This motivates people to act quickly and take immediate action.

By creating urgency you can create FOMO in your users. People don't want to miss out on things that everyone else is enjoying. So they want to take immediate action by acting on it quickly. For example, you can use terms like - Last Chance, Limited Time Offer, Offer Ends Tonight, etc.

Such terms make the users feel like they are going to miss the opportunity if they don't take immediate action. So they instantly work on it.

5. Make it Benefit-driven

The next way to make your email lines more effective is to make it benefit-driven. When you clearly state how your users can benefit from opening the email, they are more likely to click on it.

This will not just boost your CTR but will also help improve your email deliverability rate. When you tell them upfront what is inside the email, they are encouraged to open it more quickly.

6. Highlight Social Proof

People like businesses that they can trust. And social proof is a brilliant way to tell them that other people trust your business. This helps them trust you more and gives them the confidence to buy from you.

That's because instead of believing in ads and promoted content people like to trust what your existing customers are saying. This is because these users are already using your product and they know what it is like.

You can use your customer testimonials to say something like - "Customers Rave About Our New Product -- See Why!"

Conclusion

Email subject line matters a lot when it comes to boosting your conversions. So remember to keep your subject lines concise, and relevant to the email content. You should also A/B test different styles to see what resonates best with your audience. Doing things like this can help you make your email marketing strategy more powerful.