6 Engines of Product-Led Growth for your product

Hey there 👋,
for our B2B-SaaS Staffomatic (https://staffomatic.com) we wanted to better understand the current hot topic of Product-Led Growth (PLG).

The result of our research is a strategic approach we developed of how to build a product-led growth movement.

In many interviews, it became clear to us, that a lot of people think that a Freemium model is enough for a SaaS to grow.
Our model shows, that Freemium is not an acquisition channel, and that many famous SaaS Startups implemented other "PLG Engines" to fuel it.

We're now open sourcing our strategic approach and will deliver step by step how we are implementing PLG into our product.
We think that this might help some other SaaS to grow and are happy if it will help you 🤘

See the whole paper here:
https://open.substack.com/pub/brainkits/p/the-6-engines-of-product-led-growth?r=2cep97&utm_campaign=post&utm_medium=web

In the upcoming weeks we will open source:

• Strategic analysis and example how other products built PLG Engines
• Checklists which help to understand which PLG Engine is right for me
• brainteasers how products could built PLG Engines

What's your thoughts on this? Do you see things differently? I'm sure we can learn a thing a two from you 😊🤝