6 insanely easy copywriting tips you need to be aware of

Copywriting is one of the most important skills for anyone doing marketing, it affects everything, without concise messaging and clear a proposition brands will struggle in so many different ways.

Copywriting is not just fun, games and cleverness with words it's the art of making someone want to do something. Like subscribe to your newsletter or make a purchase.

Being able to use words creatively is important, but what’s more important is that your copy is articulate, meaning that you are able to write fluently and coherently to convince, convert and generate sales.

Here are my 6 insanely easy copywriting tips you can use to get results

All you need Is a dictionary

Honestly, throw away your Thesaurus and forget about “proper” grammar, punctuation, and corporate tones (So long as it is appropriate for your audience).

Good copy is clear and concise, if people don’t understand something right away, they will lose interest and move on. I would rather be understood than show off my writing capability. When I write, I write as though I’m talking to my friend over a bite to eat at the bar.

It doesn’t matter if you miss a semi-colon or a comma, what matters is that you are understood by the people that matter the most to you, your customers.

You need a dictionary because you still must spell correctly.

Write like you talk, be articulate.

Speak to the person not the category

Before grabbing your pen or scrambling for your keyboard to write some copy, you need to ask yourself “Who are we talking to?” It’s the most important question.

You may already have an idea who you are talking to, if it looks like this:

“Dog owners between the ages of 30 and 45”

You have a category. That’s not a bad thing, that’s a target audience. But, what you need is a person and here’s why:

The category above is a massive slice of people, and it’s unlikely that your product/service appeals to everyone within that slice. So, when you are creating copy for a particular ad, campaign or your website you need to be way more specific, more like this:

“Female dog owners between the ages of 30 and 45, who earn more than £50,000 per/annum and care about the environment, eating organically and giving only the best for their toy breed.”

But that’s still not specific enough.

Since your talking to females, what could possibly affect her decision to buy or not? What will make her take interest in your headline? How does she like to be spoken to? What is her name? What does she look like? What tone of voice does she use? Have you met someone like her before? The more questions you can ask and answer, the more specific you can make your copy.

When you write to a person, it is more direct, more personal and way more relevant.

Sweat the headlines

Make no mistake. The headline is the most important part of your copy. You’ve got to spend time on the headline, it’s the only way to get attention.

Headlines stop people. Most markets are crowded, and your customers are seeing thousands of ads and emails every day, so you have to stand out and grab their attention.

A great headline can tell a reader everything they need to know before even reading the rest of your copy.

Here are a couple of things to keep in mind the next time your writing a headline:

Your headline needs to be relevant to your message. Anyone you have conned into stopping and reading more will only be irritated, and negative connotations will be applied to your product/service.

I wouldn’t advise against spending more time working on your headline than any of the rest of your words. I write 10 – 20 variations of every headline, put them all into headline analysers (I use CoSchedule's Headline Analyser) and get feedback from my friends and colleagues until I decide on one that I like.

Obsess over writing headlines that stop people in their tracks.

Understand the way people think and operate

If you can learn what makes people tick, you can write copy that influences people to act and buy whatever it is you have to sell.

This is yet another reminder of the importance of truly understanding who your customers are. You can’t write effective copy if you don’t know what your customers will find appealing.

Learn what makes people tick and use your new secret power to attract, convince and convert your consumers.

Use social proof time and time again

You may already be aware of the benefits of social proof. If you’re not, social proof is a theory that people will do things that they see others doing.

When you’re writing your next landing page or blog post, think of ways to include relevant social proof because it will add credibility to your message and influence.

Just make sure you never make up social proof or unrealistically embellish the truth.

Even if you just add logos, it’s a great place to start.

Focus on the benefits, not the features
Articulate the benefits to your customers, and don’t fall into the features trap.

Obviously, features are important, but benefits resonate more with consumers because value is being communicated to them.

Let’s imagine you’re looking for a new way for your employees to work more efficiently and collaboratively. You start looking at software designed for the job, at first are you really that interested in learning about every feature? All you need to know is that it will allow your team to work more collaboratively and get more done.

https://www.marketeersjournal.com/post/6-insanely-easy-copywriting-tips-you-need-to-be-aware-of