6 Lead magnet ideas you can use to boost conversions

Do you want to grow your lead list and boost conversions? If so, now is the time to start thinking about lead magnets.

Simply put, lead magnets are content or offers designed to attract your target audience and convince them to join your email list. These offers are often presented with a triggered popup or strategically placed on a page.

Once visitors sign up, you'll have the opportunity to build rapport and turn new subscribers into happy customers.

The great part about lead magnets is you can show them on virtually every part of your website. Product landing pages, blog posts, and even your homepage can all benefit from a well-timed lead magnet. Many business leaders use lead magnets on social media too.

If you think this strategy sounds right for you but don't know where to start, keep reading. Today, I will show you 6 lead magnet ideas you can use to drive sales and engagement on your website.

Exclusive Coupons

The easiest type of lead magnet to create is exclusive coupons. You've probably seen these presented on eCommerce websites across all industries.

These offers often appear while you are engaging with a new website. Soon after you land on their homepage, you may see a popup that says something like this; "How would you like to save 35% on your first order?" followed by an email signup form.

We've had tremendous success with these promotions because the immediate savings will prompt users to take action when they would otherwise be on the fence.

You can customize your coupons and gifts based on your industry, product selection, and your customers' needs. For instance, a shoe store could entice shoppers by offering a free pair of laces of their choice when they sign up for weekly newsletters.

Content Upgrades

Did you know that over 77% of all internet users read blog posts? It's safe to say that content marketing will continue to be an effective way to get people to subscribe to your email list.

One interesting way marketers are leveraging this information is by creating content upgrades. A content upgrade adds extra value to an existing blog post.

Typically, popular articles contain content upgrades.

Let's say the team at an online pet store wanted to generate more leads. They may add content upgrades to their guides on caring for new kittens and puppies. The upgrade could include a checklist that new pet owners can follow when making sure their home is ready for a new animal.

Invitation to a Social Media Webinars

You're missing a major engagement opportunity if you're not using social media to market your brand. Nearly 4.74 billion people use social media monthly, and that number is expected to increase in the coming years.

It's also worth mentioning that social media visitors drive almost 32% of all referral traffic across the internet.

You can encourage prospects to join your email list from your website and social media by promoting invitations to your next webinar.

Webinars are an excellent way to build rapport with your audience, share helpful tips, demonstrate how your product works, and answer questions. We like hosting monthly events so we can continuously grow our email list and connect with more potential customers.

I recommend making your event private and encouraging people to sign up so they can gain access. This strategy will help you connect with people who are genuinely interested in your products or services.

Access to Online Courses

Online courses have surged in popularity over the last several years. People who would have never dreamed of taking a lesson over the internet suddenly realized it was sometimes just as effective as sitting in a real classroom and infinitely more convenient.

We like to create lessons that matter to our target audience. For example, on the website for our lead generation plugin, we offer visitors a free online course so they can learn general tips for growing their email list. We also add exercises designed to inspire our readers to check out our product.

You can take this same principle and use it to promote your brand. Think about topics and lessons that would matter to your audience. Create an engaging class, and offer it as a lead magnet on relevant blog posts.

If people like your work, you can create advanced classes and eventually start selling your online courses.

Product Trials

If you're selling a digital product, like a SaaS, you can invite users to join your email list in exchange for a trial. Most of us are familiar with this concept. Adobe, Netflix, AIOSEO, and many other big-name companies use this method to capture leads.

A big benefit of using this strategy is you can start a brand new sales funnel based on people who subscribed to try your product before they buy it. There's a good chance that users who make it to this point are ready to make a purchase; they want to know if what you're selling is worth their time.

Choose a test period that makes sense based on your product and gives users ample time to test what you're offering. The typical range is between 7 days and 1 month. If you do not see as many conversions as you'd like with this lead magnet, consider increasing or decreasing the trial time.

Case Studies

Finally, let's talk about case studies. Essentially, case studies are evidence that other customers found your product helpful. Not only is this a great form of social proof, but it also gives new visitors a reason to sign up for your email list.

We occasionally like to reach out to customers who provide excellent feedback and ask if we can use their stories as a case study. In most cases, the customers agree!

Use data and real screenshots when building your case study. The idea behind this lead magnet is to put prospects in the shoes of paying customers. If they can see how your product improved the lives of others, they may start to think of practical ways making a purchase would benefit them.

Wrapping Up

Lead magnets will continue to help business leaders and marketing teams across all industries connect with their audience. We've used all of the ideas provided today and have found success. I believe you can too.

My last piece of advice for you is this; don't forget to track analytics around your lead magnets. In order to maximize conversions and engagement, you need to find out what works.

Now, get out there and shape these ideas to match your business and your customer's goals, needs, and pain points.