When I started B2B sales years ago, I was tired. Tired of paid ads and content that nobody sees, mostly wastes money, and brings few or no customers. At the time, I was a social media manager for large German companies like Alpina Farben.
I was looking for ways to predictably find new customers for my clients, which is difficult considering how many avenues there are and we all only have 24 hours.
I tested a lot: organic content, Reddit posts, and more ads, without any real results. I needed a more predictable, scalable, and targetable system. So I started experimenting with a method that had been declared dead: cold emails.
At first, I was skeptical, but I quickly realized what it could achieve:
All of this gave me the idea to dig deeper, which was two years ago now. I built lists and contacted people. With good, but unpredictable, results. Then I discovered make.com, apify, and LLMs and connected the dots. Now, two years later, we get between 4-8 new B2B customers for our clients (agencies, SaaS, consultants) using the following method.
Give chatgpt instructions on how to create keywords and negative keywords for apollo.io. Paste them into apollo and download your first lead list.
Then, enrich this information. Scrape:
Then, write the first sentence of the email personalized with chatgpt and make.com, for example:
Email body (important)
Write the rest of the email the same way. State your offer in one sentence, social proof (if applicable) in the next, and a call to action at the end (low friction) something like:
Answer the question: why now? Why them? Why you?
In short: cold emails, when done right, are:
Hope this helps someone. Feel free to elaborate further. Feel free to ask questions here or on LinkedIn. Thanks, and have fun.