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6 new B2B customers in two weeks, this is how you will grow (without ads)

When I started B2B sales years ago, I was tired. Tired of paid ads and content that nobody sees, mostly wastes money, and brings few or no customers. At the time, I was a social media manager for large German companies like Alpina Farben.

I was looking for ways to predictably find new customers for my clients, which is difficult considering how many avenues there are and we all only have 24 hours.

I tested a lot: organic content, Reddit posts, and more ads, without any real results. I needed a more predictable, scalable, and targetable system. So I started experimenting with a method that had been declared dead: cold emails.

At first, I was skeptical, but I quickly realized what it could achieve:

  • Better targeting
  • Direct replies
  • Measurable goals
  • Clear data

All of this gave me the idea to dig deeper, which was two years ago now. I built lists and contacted people. With good, but unpredictable, results. Then I discovered make.com, apify, and LLMs and connected the dots. Now, two years later, we get between 4-8 new B2B customers for our clients (agencies, SaaS, consultants) using the following method.

  1. List Building
    Start with the most important part, the foundation. Define your ICP precisely; there can be several. Something like: CxO of a cybersecurity company with 5-50 employees in the US.

Give chatgpt instructions on how to create keywords and negative keywords for apollo.io. Paste them into apollo and download your first lead list.

  1. Cleanup and Qualification
    We don't want generic outreach, but rather targeted, signal-based methods. First:
  • Delete all empty email lines
  • Delete everything without a website
  • Delete the noise: industries we don't need
    Next: List the emails in a verifier, saving you at least 20% bounce rate

Then, enrich this information. Scrape:

  • LinkedIn posts
  • Company news
  • Current job postings
  • Funding
  • Job changes
  • New projects
    And enter it in your spreadsheet for the person. Use make.com
  1. Personalization and outreach
    The number 1 goal: relevance. We want to identify "signals" from the information, i.e., information that tells you whether and why a prospect might be interesting for what YOU offer. Use make.com and chatgpt to summarize the information and extract signals.

Then, write the first sentence of the email personalized with chatgpt and make.com, for example:

  • Take the signals, write an icebreaker, like: "That post on LinkedIn about XYZ reminded me of something we recently talked about..."
  • Experiment with the angles and word choice; you can optimize later.

Email body (important)
Write the rest of the email the same way. State your offer in one sentence, social proof (if applicable) in the next, and a call to action at the end (low friction) something like:

  • Are you the right one to talk about this?
  • Is this a priority right now?

Answer the question: why now? Why them? Why you?

In short: cold emails, when done right, are:

  • better targeted
  • direct results
  • easily quantifiable
  • scalable

Hope this helps someone. Feel free to elaborate further. Feel free to ask questions here or on LinkedIn. Thanks, and have fun.

posted to Icon for group Growth
Growth
on October 17, 2025
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