24 hours ago I launched my book in pre-order, and here is what happened.
I announced the launch with a tweet sharing a link to Gumroad https://twitter.com/duponico/status/1282303735205695488?s=20
I have ~1300 followers (pretty targeted audience), the tweet went well with ~1800 prints and a good engagement. I received a very first pre-order on Gumroad 🔥
I wrote a second tweet to announce this great news 🐦 and I also wrote a post on indiehackers to share the first learnings 💬 https://www.indiehackers.com/post/first-paying-customer-6082699cae
Then, I received 3 new pre-orders! 🔥🔥🔥
Given the time frame, I guess they came from the second tweet. All the orders I got came from Twitter.
During this process, I answered any single question on Twitter and Indiehackers.
Then I received 2 new pre-orders during the night 🔥🔥
What a great feeling to wake up and to see new orders 😍
I replied with a personal email to each customer to thanks them. Telling to not hesitate if they have questions or want to see a specific aspect being covered in the book. Two of them replied with very friendly messages.
Here are the Gumroad stats for the first 24h:
Finally, I shared these stats on Twitter, and had great feedback.
It was a good strategy to launch in pre-order and to share publically the progress and the learnings. It created a lot of engagement and nurtured the momentum.
Don't hesitate to open comments if you have any questions, I'll be glad to answer or discuss any single aspect. 💬
Stay tuned, I'll continue to share my learnings, the progress on the conversion and sales, as well as the tactics I want to implement to keep it growing . 📻