6 Powerful Tools Every Indie Maker Needs for Marketing Videos

As an indie maker, marketing is essential to your product’s success. No matter which platform you’re using, an engaging promotional video can make a big impact. But how do you create an eye-catching marketing video that showcases your product? In this post, I’ll introduce six powerful tools I regularly use to make compelling promotional videos that help my products stand out.

1. Screen Studio

Screen Studio is recognized for its ability to produce engaging screen recordings quickly and with ease. It’s designed specifically for macOS users. It enables the creation of engaging and high-impact videos with minimal effort, offering features such as automatic cursor zooming, smooth cursor movement, and post-recording editing capabilities. The software is built to streamline the video production process for product demos, tutorials, courses, and social media content. It ensures that the final product is polished and on-brand with customizable backgrounds, audio enhancements, and transcript generation.

It costs only $9 per month with annual billing, and $229 with a one-time payment.

Link: Screen.Studio

2. Canva

Canva provides a user-friendly interface for creating a wide range of designs, including posters, resumes, logos, and social media content. Canva’s video editor is promoted as a tool for creating professional videos with ease, catering to the growing demand for video content. The platform is praised for its collaboration features, allowing real-time design work with friends, family, or team members. Canva’s AI-powered tools, such as Magic Write and Magic Edit, are highlighted as innovative features that can generate brand-specific content and edit photos.

Canva Free provides users with a suite of basic design tools sufficient for many design needs. It includes access to thousands of templates, a vast media library, and a user-friendly editor.

Link: Canva.com

3. Jitter

Jitter is a user-friendly motion design tool that simplifies the creation of animated content and interfaces. It provides creators with a suite of intuitive tools, including one-click animation presets, integration with popular design software like Figma, and the ability to export in multiple formats such as 4K video, GIFs, and Lottie animations. It allows marketers to easily edit text and media, engineers to inspect animations, and teams to produce consistent, scalable content using custom animation presets and components. Jitter’s online platform ensures that users can quickly bring their ideas to life without starting from scratch, thanks to its library of templates.

Jitter’s pricing model includes a Free plan that allows unlimited files and editors, with the ability to export content in SD quality. But with HD quality and no watermarks, you should pay for a Studio plan at $12 per editor per month with annual billing.

Link: Jitter.video

4. CleanShot X

CleanShot X is an advanced screen capturing tool designed specifically for Mac users. It offers a wide array of features that cater to professionals and casual users alike, including screen recording with webcam support, scrolling capture for lengthy content, and a quick access overlay for efficient sharing. The app includes powerful annotation tools, a self-timer for precise captures, and OCR technology for text recognition from images. The app is praised for its performance, ease of use, and seamless integration into various workflows.

CleanShot X offers a Basic plan for individual users at a one-time payment of $29. Educational discounts are available, and the app is also accessible through Setapp, which offers a 7-day free trial.

Link: CleanShot.com

5. CapCut

CapCut is a free and comprehensive video editing tool that leverages AI technology to provide a wide array of features suitable for both amateur and professional users. It’s suitable for multiple platforms like desktop, mobile, and online platforms, catering to various creative, business, and lifestyle needs with features like AI image generation, video stabilization, and text-to-speech conversion.

It includes AI-powered tools for image generation, video enhancement, and content creation. The platform supports a collaborative environment for teams and offers a vast library of resources such as music, stickers, text styles, effects, filters, and more.

Link: CapCut.com

6. Uppbeat

Uppbeat is an excellent resource for free background music that’s entirely copyright-free, making it perfect for video creators. It features a unique AI-powered playlist generator that crafts custom playlists based on a simple text description of your needs. This tailored approach means that, whether you’re a YouTuber or a TikToker, you can quickly find music that matches your video’s tone and style. Uppbeat’s library covers a wide range of genres, so there’s something for every type of content.

Free users get three downloads per month, which is great for casual creators testing out the platform. For creators who need more, Uppbeat’s Premium plan offers unlimited downloads for just $6.99 per month, giving you unrestricted access to their entire music library.

Link: uppbeat.io

In closing, I’d like to share one of my promotional videos created using these six tools. I hope it gives you some inspiration for your own projects.
https://youtu.be/aO8dvs38VnQ