6 Proven Strategies to Reduce Churn (With Real Examples)

Hey Indie folks,

Happy to share that last week we (Encharge.io) got featured on the Baremetrics blog! In a super useful post on how to reduce churn. Feel free to check it here - https://baremetrics.com/blog/reduce-churn

Key takeaways:

• Gimmicks, like cutting pricing by 50%, or hiding the cancellation button, don't work for churn reduction.
• Sustainable strategies work.
• Find out why customers are canceling by using a feedback form in-app and in email post churn.
• Work on your in-app onboarding. Guide users to the aha moment and show them what they need to do to experience value - step-by-step. Once people experience value and reach their desired outcome is less likely for them to churn.
• Implement a high-touch sales-driven onboarding process to prove value.
• Build customer loyalty with amazing customer support
• Be transparent about your future plans for your product. Create a public roadmap.
• Listen to your customers. Implement requested features fast.
• Recover failed payments with dunning emails.