🎉 6 proven ways to launch your product and get your first customers (plus example sand my secret B2B weapon)
Hello IH,
Peter from The Solo Founder Newsletter here.
My “hobby” is collect things. (Read: I’m a hoarder). One of them are all things business articles. I read everyday and collect them like people collect stamps.
It’s beginning to feel like if someone asks me about a topic, I can respond to them with: There’s an article for that.
Today’s question is something I see new (often tech oriented) founders ask a lot: Where do I launch my product?
Launching your app/product/service can be nerve racking. A good launch can kickstart your business, verify your products, and give you a good emotion boost (the first dollar is always the sweetest, right?)
Launches are busy and stressful. You don’t want to waste time with tactics that don’t work. This is my collection of proven ways people have launched their business/products, with real life examples, guides and tactics from real founders. None of that AI written posts energy here.
0. First, what you DON’T want to do on your launch day
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Listing sites: Most listing sites are terrible and never bring any actual traffic. I’ve tried this first hand. I'm sure many will agree with me on this. In general, if something is easy and free, it’s probably not going to do anything for you.
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Some listing sites will give you a backlink for your trouble, which in the end is good for SEO, but that brings me to the next point…
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SEO: SEO will probably be a part of your long term marketing plan, but it’s most likely not going to do anything on your launch day, so either do it before, or save that for a later date.
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Content marketing: Like SEO, it’s a decent long term marketing strategy, good for building an audience, but not for launch day.
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With all that said, here’s what you should do instead.
Read the rest of the post here, as it's quite a long post :)
Here are 6 proven ways to launch your product and get your first customers:
Secret B2B Weapon: LinkedIn Outreach - Connect with decision-makers and offer demos.
Thank you for providing the table of contents for everyone 😅
This is quite insightful it has given me a head start for my upcoming launch
Sorry for the late reply. Good luck on your launch!
6 Proven Ways to Launch Your Product and Get Your First Customers (Plus Examples and My Secret B2B Weapon)
Leverage Your Network: Reach out to friends, family, and professional contacts to create initial buzz. Example: A software startup tapping into its founder’s LinkedIn connections.
Offer Early Bird Discounts: Attract early adopters with special pricing or exclusive deals. Example: A new online course offering a 50% discount to the first 100 sign-ups.
Use Social Media Ads: Target specific demographics and interests to drive traffic and awareness. Example: A fashion brand using Instagram ads to reach style-conscious millennials.
Create Valuable Content: Share informative blog posts, videos, or webinars related to your product’s benefits. Example: A fitness app releasing workout guides and diet tips on YouTube.
Partner with Influencers: Collaborate with industry influencers to expand your reach and credibility. Example: A skincare brand partnering with beauty bloggers for product reviews.
Host a Launch Event: Organize an online or offline event to showcase your product and engage potential customers. Example: A tech gadget company hosting a live demo on Facebook.
My Secret B2B Weapon: LinkedIn Sales Navigator - Use LinkedIn Sales Navigator to find and connect with key decision-makers in your target industries, building relationships that lead to your first B2B customers.
Hi Peter,
Thanks for sharing these insights! It's refreshing to hear practical advice based on real experiences rather than just theory. Launching a product can indeed be daunting, so focusing on strategies that have proven effective is key. I appreciate your emphasis on avoiding ineffective tactics like listing sites and overly early SEO efforts.
I'm particularly intrigued by your mention of real-life examples and actionable guides. Could you share more about your secret B2B weapon? I'm curious to learn how it fits into a successful launch strategy.
Hello Peter! Thanks for the article. I love how you seem to have a bunch of reads for everything!
Thank you Sam. It started as an obsession, but I think in the end it's for the better. Being known as the guy who has something to read for everyone doesn't sound that bad! Please check out the newsletter if you like to read more business/marketing/startup stuff daily 😸.
Looks interesting, I will check it out!
Hi Peter! Your insights on avoiding ineffective launch tactics are spot on. It's refreshing to see practical advice based on real experiences rather than generic suggestions. Thanks for sharing!
Thank you Naresh, I'm glad it helps!