🎉 6 proven ways to launch your product and get your first customers (plus examples and my secret B2B weapon)
Hello IH,
Peter from The Solo Founder Newsletter here.
My “hobby” is collect things. (Read: I’m a hoarder). One of them are all things business articles. I read everyday and collect them like people collect stamps.
It’s beginning to feel like if someone asks me about a topic, I can respond to them with: There’s an article for that.
Today’s question is something I see new (often tech oriented) founders ask a lot: Where do I launch my product?
Launching your app/product/service can be nerve racking. A good launch can kickstart your business, verify your products, and give you a good emotion boost (the first dollar is always the sweetest, right?)
Launches are busy and stressful. You don’t want to waste time with tactics that don’t work. This is my collection of proven ways people have launched their business/products, with real life examples, guides and tactics from real founders. None of that AI written posts energy here.
0. First, what you DON’T want to do on your launch day
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Listing sites: Most listing sites are terrible and never bring any actual traffic. I’ve tried this first hand. I'm sure many will agree with me on this. In general, if something is easy and free, it’s probably not going to do anything for you.
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Some listing sites will give you a backlink for your trouble, which in the end is good for SEO, but that brings me to the next point…
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SEO: SEO will probably be a part of your long term marketing plan, but it’s most likely not going to do anything on your launch day, so either do it before, or save that for a later date.
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Content marketing: Like SEO, it’s a decent long term marketing strategy, good for building an audience, but not for launch day.
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With all that said, here’s what you should do instead.
Read the rest of the post here, as it's quite a long post :)
