6 RB2B Alternatives Now That the Free Plan Is Gone

Well, that was fun while it lasted.

RB2B just killed their free plan. The one that gave you 200 credits/month to identify anonymous website visitors. For a lot of indie hackers, that free tier was the entire product. Now you're looking at $129+/month just to get started.

If you're bootstrapping and that price tag doesn't work, here are 6 alternatives worth exploring.

1. Warmly

Best overall alternative

Warmly goes beyond just showing you who visited. It combines visitor identification with AI chat, automated email sequences, and even live video calls with visitors while they're on your site. For a solo founder who can't afford to let leads slip, that's compelling.

The platform pulls intent signals from multiple sources, not just your site traffic. So you're not just seeing who visited; you're seeing who's actively looking for solutions like yours.

Pricing: Free tier with 500 visitor identifications/month. Paid plans start around $700/month, so better suited for founders with traction.

Best for: Founders past the "just launched" phase who want visitor ID + outreach in one tool.

2. Snitcher

Best budget-friendly option

Snitcher is refreshingly straightforward. No bloated feature set, no enterprise upsells. Just clean company identification with good integrations (Slack, HubSpot, Zapier). Setup takes about 5 minutes.

The big difference from RB2B: Snitcher focuses on company-level identification rather than individual people. You'll see "Someone from Stripe visited your pricing page" rather than "Jane Doe from Stripe visited." For many use cases, that's enough.

Pricing: Plans start around €39/month (~$42). Free trial available.

Best for: Bootstrappers who want simple, affordable visitor identification.

3. Factors.ai

Best for multi-channel attribution

If you're running content marketing, LinkedIn posts, and Product Hunt launches, Factors helps you see which channels actually drive interested visitors. The cross-channel view is useful when you're spread thin and need to know where to double down.

They have a solid free tier: 200 company identifications/month plus Slack and Teams integrations. That's basically what RB2B used to offer.

Pricing: Free tier available. Paid plans start at $549/month.

Best for: Indie hackers doing multi-channel marketing who want to connect the dots.

4. 6sense

Best for serious intent data

6sense is typically enterprise territory, but they have a free tier with 50 credits/month. The interesting bit: they aggregate intent data from multiple providers, so you can see if prospects are researching your competitors elsewhere on the web.

The platform is complex. If you just want simple visitor ID, it's overkill. But if you're selling B2B and want to catch buyers earlier in their research process, the free tier is worth experimenting with.

Pricing: Free plan with 50 credits. Paid plans require a sales call (read: expensive).

Best for: B2B founders who want to identify prospects before they hit your site.

5. Clearbit (now Breeze Intelligence)

Best for enrichment

Clearbit's strength is data quality. When it identifies a company or person, the enrichment data (company size, tech stack, funding) tends to be reliable. Useful if you're trying to qualify leads quickly without manual research.

HubSpot acquired Clearbit and rebranded it as "Breeze Intelligence," so if you're already in the HubSpot ecosystem, the integration is tight.

Pricing: No public pricing. You'll need to talk to sales.

Best for: Founders already using HubSpot who want native enrichment.

6. Leadfeeder (now Dealfront)

Best for European traffic

Remember how RB2B only works in the US? Leadfeeder actually works well for European traffic. If your product serves a global market, this matters.

The platform merged with Echobot to become Dealfront, so it now includes a prospecting database alongside visitor identification. Slack notifications for high-value visitors are handy.

Pricing: Limited free tier (last 7 days of data, up to 100 companies). Paid plans start around $99/month.

Best for: Indie hackers with significant non-US traffic.

Which One Should You Pick?

| Situation | Go with |
|-----------|---------|
| Need free + simple | Factors.ai or Snitcher |
| Want visitor ID + outreach tools | Warmly |
| Have mostly European traffic | Leadfeeder |
| Want intent data beyond your site | 6sense (free tier) |
| Already using HubSpot | Clearbit/Breeze |

For most indie hackers at the early stage, Snitcher or Factors.ai's free tier will cover 80% of what RB2B's free plan used to do.

One More Thing

Before you commit to any tool: do you actually have enough traffic for visitor identification to matter?

If you're getting 100 visitors/month, even perfect identification won't move the needle. You might be better off spending that budget on getting more traffic first.

But if you're seeing decent traffic and watching potential customers bounce without knowing who they are, these tools earn their keep quickly.