6 tested tips for improving your FAQ page

Do you want to create a better FAQ page for your online business? If so, you've made it to the right place.

A simple yet detailed FAQ landing page can help you turn first-time visitors into loyal customers. At the same time, a list of common questions and answers can help existing customers returning to your business after a break,

Online shoppers expect businesses to have a list of resources available if they have a question or concern. Incomplete or missing information could result in users bouncing from your website, which isn't good for sales or engagement.

I spent the last several years successfully building and improving our FAQ pages, and now I want to share what I learned. I used the following tips to improve conversions and boost engagement on our FAQ pages, and I'm confident they will help you too.

Let's start by talking about how your blog connects to your FAQ.

Build Internal Links from Your Blog

A good internal linking strategy can help you maximize the value of your FAQ page. Essentially, internal links are hyperlinks within your content that lead to another destination on your website. The most common use of internal linking is to connect a post to a product or to link a post to another similar article.

In the case of your FAQ landing page, you're going to want to find clever ways to link your blog posts page to the questions and answers.

For example, if you want people to learn more about a specific feature included with your SaaS program, you could link to the FAQs on that product when it's mentioned in a blog post. You can even go back and update old posts with this new information.

The average person reads 3-5 blog posts before buying a product online, so you can bet that many of your customers started out on your blog. Relevant links to your FAQ section from your blog can help you get eyes on this crucial part of your website.

If you're looking for another option, you could create several small FAQs and include them in relevant blog posts. This part of the design process is ultimately up to you. However, there's no denying the benefits of a strong internal linking strategy.

Make Navigating Fast and Easy

Have you ever visited an FAQ page that looked like a giant wall of text? If so, you know how frustrating this experience can be to your audience.

When creating your FAQ pages, keep navigation and mobile responsiveness in mind. You want to do everything you can to make your content accessible to a broad audience.

One way to streamline on-page content is to compress your FAQ page with an accordion plugin. Studies show that 73% of people prefer skimming content instead of thoroughly reading everything on the page.

Accordion plugins allow you to simplify your FAQ page so visitors can click and show exactly what they want to read.

Review User Feedback

You can learn a lot about what you should include in your FAQ section by reviewing user feedback. It doesn't matter if you're reading on-site contact forms or looking over email surveys; all of the information in these reports can help you build a better FAQ page.

The key pattern to look for in this feedback is common questions, concerns, or goals. If you notice that most people are asking the same four questions, it might be a good idea to include this information on your FAQ page.

Similarly, if your audience has the same set of goals and pain points, you can adjust your FAQs to better explain to users why your product is worth their time. A lot of people say features sell. I disagree. I think you need benefits to sell the features, which can sell the product. User feedback can teach you how your audience benefits from your products or services, which can influence future campaigns and FAQ updates.

Include Keyword-Rich Questions

Here's a startling fact; voice shopping is expected to hit a stunning $40 billion by the end of the year. If you haven't started optimizing your voice search strategy, don't worry.

Your FAQ page is an excellent way to start optimizing your site. The key thing to remember about voice search is the terms are pulled from what people might say instead of what they would normally type.

Due to this difference in interpretation, FAQ pages are excellent for drawing in more voice search users. The phrasing on these pages should be clear and conversational, much like you would expect a conversation to look between two friends.

Choosing the right questions for your FAQ page could result in substantially more traffic and engagement. A whopping 40.07% of voice search responses come from featured snippets. So, if you're able to rank for one of these top spots, you will see a surge of new traffic aimed directly at the FAQ section of your website.

Bake Answers into Your Customer Support Responses

A well-established FAQ section can help your live chat teams and chatbots thrive. Customers expect fast, accurate answers when they contact your support team. In fact, 82% of people expect a response in less than 5 minutes. If your team members have to dig through piles of documentation just to answer one question, you're going to have upset customers and exhausted employees.

You can improve the experience for your customers and your team by giving them easy access to the most common FAQs and objections. I prefer to give my team links to the resources they need to answer the questions most likely to pop up in their department.

When it comes to your chatbots, training is essential. Chatbots are specifically designed to help customers with common questions. You can feed information from your FAQs to your chatbots so it can help customers with their issues in real-time. Similarly, you can train your bot to send relevant FAQs so users can resolve issues on their own.

Update Your FAQs Frequently

Finally, I want to mention the importance of updating your FAQ page. There's a good chance things in your industry change all the time. Because of this flexibility, questions will also change often. Keep your ear to the ground and listen to what your community is talking about on social media and in their feedback responses.

Use this information to add, remove, and adjust your FAQs. There's never a time when you're "done" creating your frequently asked questions section. It changes all the time. If you keep this thought in your mind, you'll continuously improve your FAQ page and convert more visitors into customers.