6 things you should do in your 2024 Black Friday email campaign

It's 45 days until Black Friday.

This is a golden opportunity for solopreneurs to boost sales.

I studied the email marketing BFCM campaigns of 14 SaaS and digital products.

Here are 6 things you should do in your 2024 campaign.

1. Tease the sale

Build anticipation with pre-sale emails announcing your sale.

You can include links with calendar reminders.

2. Be clear about your deals

Clearly state what the deals are and highlight what's the added value or discount for each one.

Be transparent about sale terms and dates. And don't forget to include time zones so people don't miss the deadline!

3. Add multiple Call-to-Actions

Include multiple CTAs throughout your emails with engaging copy.

Examples: "Secure the 62% off deal", "Lock in your savings now", "Buy now during this Black Friday sale", "Sign up and save".

4. Write engaging subject lines

Write subject lines that grab the attention.

You include the offer or even add some emojis to stand out from the rest of emails.

5. Get personal

Share personal stories to connect with your audience.

Sign off with your name and a photo.

6. Allow opt-outs

Give a way for subscribers to skip Black Friday promotional emails.

The Black Friday email marketing tips, summarized:

1. Tease the sale
2. Be clear about your deals
3. Add multiple CTAs
4. Write engaging subject lines
5. Get personal
6. Allow opt-outs