
Six weeks into building a faceless YouTube music channel for founders/devs, and the hardest problem isn't the music — it's that there's no transcript. No dialogue, no captions, nothing for YouTube to read off. Which means title, description, and chapter timestamps are doing 3x the semantic work a normal video gets for free — get the wording wrong and the algorithm files your focus music next to meditation content instead of coding content.
Today's session is 3 hours of cold, rhythmic instrumental for late-night builds — a small test of how far packaging alone can carry a video with zero spoken content.
Anyone else building something where the metadata IS the product, not just the wrapper around it?