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Once I have my coming soon landing page finished how do I drive relevant traffic to my site?

by st0m4

Once I have my coming soon landing page finished how do I drive relevant traffic to my site?

Previously I've always struggled with this and in the past have given up.

What have you done in the past to make this a success?

st0m4's avatarst0m4
on March 31, 2019
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  1. 3

    Free methods: (Nothing is free though. It either takes your money or your time)

    • Make an account on popular social media channels > Find relevant people who may be interested in your product/services > Tell them what you do and ask them to try it out > Take feedback and keep improving > If they like it, they would happily promote (if you are interacting with people on an open platform, their friends would see and may try).
    • Go in niche meetups > Interact with people > Tell them about your work > Ask for feedback > Follow up
    • Do niche research > Produce a high quality content (article/podcast/video) > Find out platforms where your target audience spend time (it can be social channels, forums, famous blogs or podcasts) > Develop a habit to show up consistently with quality content > Listen to the problems your audience have > Promise them that you can solve their problem either on your landing page or from your network > Tell them about your expertise.

    Paid methods: (You can spend some money here)

    • Google ads, facebook ads, reddit ads are some which I have tried and know you will get decent results.
    • Do sponsored posts and link back to your landing page. This will increase awareness about your page as well as increase the authority of your page which will help you in ranking for the right kind of keywords you want to rank for.
    • Partner with influencers. They would brag about your product/service and will give a link to their audience to reach you.
    • If you have patience, do SEO and a mix of everything mentioned above. You would get relevant traffic for a really long time (if done right) and will build an asset.
    avinashchby's avatar avinashchby
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    7 years ago
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    1. 2

      Thanks for this! Some great take aways of some long tail gains.

      At the moment, there is no product. I usually build then try to get an audience. This time I'm trying the opposite.

      Thanks for your insights!

      st0m4's avatar st0m4
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      7 years ago
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    2. 1

      Find relevant people who may be interested in your product/services > Tell them what you do and ask them to try it out >
      Hi, are you suggesting to send cold messages and emails to that "relevant people"? Don't you think it easily can be considered as spam and can lead to the ban?

      Zencentric's avatar Zencentric
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      7 years ago
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      1. 1

        If you are sending cold messages to an irrelevant person, you're doing spam and would surely get banned or reported. That is why I said to reach out to the person who may be interested. It doesn't take more than 30minutes to know about the person and his interest.
        A well researched cold message have fairly less chance to get banned. Here is an example:
        Last month I got a message on LinkedIn from a person who just launched a podcast course and wanted me to review. I declined the request because I don't do podcasts and I don't know anything about podcasts. But yesterday I got another message and this time I was asked to use a content marketing tool. Plus the pitch was very personalized. I am using it out of curiosity and I will be more than happy to help the guy for his launch because of two reasons:

        1. This tool is helping me save time.
        2. Innovation in the industry must be appreciated.
        avinashchby's avatar avinashchby
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        7 years ago
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        1. 1

          If you are sending cold messages to an irrelevant person, you're doing spam and would surely get banned or reported.
          Well, even if a person is superrelevant it's not always clear that he/she has a problem your product can solve - in these cases the message/email can be considered to be spam easily.
          My point is to use this method very, very carefully - only if you 100% sure that the person has a problem you can solve.

          Zencentric's avatar Zencentric
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          7 years ago
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          1. 1

            Agree.

            avinashchby's avatar avinashchby
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            7 years ago
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