I have been running a WhatsApp newsletter (JustAnotherPM daily ) - which is essentially a broadcast message. Twice a week, I send out a short form article on an important product management topic.
I chose WhatsApp because:
JustAnotherPM has ~650 subscribers so far via multiple channels - Reddit, Twitter, LinkedIn, students from my alma matter, FB groups, word of mouth. Most of the subscribers are aspiring or new product managers. This is the niche that JustAnotherPM is targeting (at least for now).
The response has been great - readers are finding the content useful; they are asking questions and requesting additional content on specific topics.
I, also, have set up a community (on Mighty Networks) to help surface, discuss and answer questions that the readers share with me. The community has 50 members. This number is growing slowly and organically. Engagement in the community has been low.
I am at a stage where I want to grow this into something significant and meaningful. At the same time, I have many questions for which I don't have the best answers. I would love to hear thoughts and suggestions from IHers:
PS: I am already working on creating a landing page for JustAnotherPM
I suggest the route of a newsletter. I’d be interested in that. I run a project management newsletter myself and could use the company in the space.
This comment was deleted 6 years ago
Are you using WhatsApp business with a tool/platform? I am sure you are aware that WhatsApp is not very used in North America, right?