Feedback Request for DroppingCoin.com Landing Page

Hi Mark!

UI/UX Designer here and I've read the entire page, every line, and I still have no clue what DC is or what it does.

Because you're not Apple selling iPads, you need to educate us. Not that we're dumb, we simply don't know what your product is solving and we have short attention spans.

Another hacker in the comments @CraigBarber mentioned some good items, I'd follow his suggestions. For my part, here are some elements to consider.

Try to respond to these questions, in no particular order, in a single sentence. One short sentence.

1. What is DC?
2. Who's it for?
3. What does it do? (what are the features?)
4. Why should I care? (what are the benefits?)
5. How is your solution different? (to competitors or alternative solutions)
6. How simple is this to use in MY daily routine or is it done for me?
7. How much is this?
8. What am I committing to? (what is the call to action?)

Here's a very simple exercise that works wonders. Grab 2 sheets of paper, stack them vertically (portrait), one on top of the other. Pretend this is a landing page.

Write all your single-sentence answers on those two sheets. I'll bet you'll be writing something that's 100x more concise and poignant this way.

Hope this helps! :)

I got the idea of the problem you are solving. But wondering "how" you plan solving it? Are there any insights.

Also, I found too much copy. Maybe you could shorten it a bit.

Please let me know what you think / upvote mine https://www.indiehackers.com/ygerasimov/post/0421114eed

Overall look/feel is really nice, but similar to some of the other comments it is difficult to understand what is different about what you are providing.

It doesn't give me the urgency to sign up. That might be because there is too much copy so I feel I need to digest it all. It seems your goal is to get me to sign up, in which case less is more.
Give me enough info to just sign up as quick as possible (I'm making it sound easier than it is!)

The headings should be bold not thin font weight & bold font weight mixed found very off putting

Just basing this off my own reaction..maybe you could make the call to action bigger ("join our pre-launch list)? I totally missed it until I got to the bottom and started looking for it.

Hey Mark,

There's some work to be done

1. Firstly you should always follow this format on your landing page:

2. State Product benefit. ( Main headline )

3. State your Product description. ( Sub heading )

4. What to do. ( Call to action )

I need to know the above 3 things straight away - at the moment your call to action is lost.

2. Drop that blue sticky bar.
3. Drop the footer

Hope this helps.

PS: I'm writing a book on how to create great landing pages.

Get your first free chapter here: Userbly.com