$ 660 March -> $ 1320 May

I'll quickly share some insights about the actions that helped us double Indiebrands revenue in 2 months. Starting at $ 660 going to $ 1320

Let’s take a look at some of the data.

1) Google search impressions

March 147
May 5.685 +3.700 %

2) Social-media traffic excluding Twitter (Indiehackers, Reddit, Quora, Linkedin, Facebook)

March 64
May 323 +404 %

3) Building our audience - newsletter subscribers

March 256
May 332 +30 %

But what is behind this data?

Google search impressions

To increase our google search impressions we've done several things & still have a lot planned:

Set up 20 - 30 category pages listing different names suitable for specific categories. We’ve picked categories “Start-up Names” SaaS Names” “Brandable Names” etc. Helping us rank for our target group.
Written several articles that could be relevant for our target group.
Making sure every page is set up correctly and indexed
Now we’re good to grow with SEO - but although our impressions took off our CTR is relatively low and we only managed to get a few non-branded clicks. Therefore we still have to figure out how to write even better description & headlines. That’s something we’ll improve on to go from impressions to clicks to customers. (Still learning SEO - any tips & tricks appreciated)

Social media (excluding Twitter):

Social media is a hard nut to crack. Because even though I focus on delivering value & benefit to readers I’m often afraid to come off as spammy etc. Also, it’s a hard place to be consistent in. There is no guarantee that posts will be seen, read or upvoted. But some things that can help.
What has worked for me so far and what I’ll continue doing:

Find communities interested in what I can provide
Give them something they will find valuable and want to interact with
At the end of a post link to further valuable content

Building our audience

It’s important to OWN YOUR AUDIENCE. The difference is: you know they’ll be interested in what you have to say. And you know how many people you can reach & what to expect.
We’re focusing on increasing the value of our e-mail newsletter so more users want to subscribe. One thing we already added is “SaaS Dialogue” - interviews with different Indiehackers about their products. This is relevant for two reasons

They are a pretty good representation of our target group
Increasing the general likeliness to open the newsletter & stay subscribed

Best thing: you can help me further build my audience by following me on Twitter or subscribing to our newsletter. ;)

Hope this was an interesting insight into our work for Indiebrands. Thanks for taking the time & make sure to check out Indiebrands. Whether you need a brand or just want to read some interesting SaaS Dialogue stories.