7 Powerful Strategies to Gain Backlinks

Here's how you can get backlinks that will boost your search rankings and help you build your brand:

1. Replicate your competitors' SEO backlinks

Figuring out who's linking to your competitors is a huge win. Competitor backlinks will almost certainly be on sites that are relevant to your niche, so you know they'd be quality backlinks for SEO.

2. Use the broken link building strategy

Broken link building is the process of finding backlinks that lead to 404 pages on other sites, contacting those sites, and suggesting they replace the 404 link with the one leading to a similar page on your website. It's a great way to get backlinks while also offering value to the site giving you the backlink.

3. Try to regain missing backlinks

In addition to getting new backlinks, it's also worth spending time figuring out which of your previous backlinks are broken or have gone missing. In a backlink tool as SEO SpyGlass, you'd go to Backlink profile > Backlinks and update the Backlink Page Info for your website.

5. Write guest posts

Guest posting will boost your credibility and get your brand in front of a new audience, but if you can include a link to your website within the content, it's also a great SEO strategy.

6. Get on "best of" lists

Getting on "best of" lists is of course a great validation of your product or service, but it also puts a link to your site on a relevant, authoritative site.

To find the lists you might be a fit for, use a backlink tool like Free Backlink Checker to check a competitor's website, and pay special attention to the dofollow backlinks that contain phrases like "best" and "top."

7. Connect with other industry experts

Engaging with other people in your industry—whether that's through events, social media, or other networking—can help get your site and content in front of more people who might end up linking back to you.

For example, consider joining some relevant Facebook Groups: start conversations, join discussions, and share your relevant links. Don't overdo it; otherwise, you may (accurately!) come off as spammy. The goal here is to share information you think will be helpful for the people in the community. They can choose to do with it what they want—and if you're lucky, they might want to link to you.

Read the complete article with detailed how-to recommendations and examples.