Yesterday I started a new journey.
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There are some amazing products out there, but when I look at their landing pages, most of them fail to communicate their value effectively.
Makers lack a unique value proposition and fail to differentiate themselves from competitors.
And don't position their products properly.
Time is the one thing we can't get back.
Not being able to articulate the value and benefits of your product properly is like wasting the time you spent building it.
The most critical thing is converting users who land on your landing page into customers.
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When it comes to landing pages, the best resource on the web is by @Julian .
I find a lot of inspiration from him.
However, with this handbook, I'm approaching it from a different perspective.
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We often forget that we build products and do marketing for people.
People are more than just data points; they have emotions. The rational approach treats humans like machines.
But the biggest impact on decisions comes from emotions and cognitive biases.
We need to understand human psychology and market accordingly.
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I've spent a significant part of my life worrying about my ideas being stolen and being distant from the feedback loop.
I'm trying to change that perspective.
#buildinpublic allows me to improve myself.
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I've learned so much from this community and the amazing people here. I owe a lot of my life to the web.
I want to give back to those who don't know what I know and those who will come after me. I believe we are not here just to consume.
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Luckily 😄
AI still doesn't even know about limbic map theory.
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And I do it as much as I can without expecting anything in return.
However, this handbook will help me scale that help.
(scaling is important).
Join my build-in-public journey. It's free!!