Previous update: Month 7
It's been 3 months since I posted my last update, I've been really busy with writing content.
A lot has happened in the last 3 months (mainly good things), but my routine is pretty much the same.
I'm going to break this case study into three sections: Traffic, Articles, and Revenue.
Traffic has been growing exponentially month over month which is the kind of growth curve that bloggers would like to see.
However, one of my articles went semi-viral in Oct which explains the huge jump in traffic.
If I deducted the traffic that contributed to it, Oct would be around 68k pageviews.
The one thing that I'm frustrated about is Google's indexing issues.
Google removed its "Request Indexing" feature about 3 weeks ago to make some infrastructure changes.
Because of this, I can’t force index any of my newer posts.
Indexing is still painfully slow despite my site being out of the sandbox, it takes a week+ for my new articles to show up in the SERPs which hinders my traffic potential.
Total number of articles: 135
Word count: 209,746
Average words per article: 1,554
I began taking the blog seriously as of Jun and I set a goal of publishing one article every day.
The results definitely paid off as Jul-Oct soared in traffic.
In Oct, I focused on publishing content with a lower word count (around 1,200 to 1,400 words).
There are two reasons for that.
Firstly, I'll be able to publish content at a faster rate (which explains the 25 articles in Oct).
Secondly, it's less risky because if you were to publish a 3,000-word article, it's a huge waste of time if it doesn't take off.
MRR (In USD)
I started the site with the hope to monetize it purely with display advertising.
This is mainly because I'm focusing on informational content, and I'm a huge fan of writing them.
Moreover, Amazon cut their commissions by half in April which makes more sense to go to the display advertising route.
At my traffic level, I should be making $1k+ per month; which might seem disappointing for where I’m at.
However, I'm currently with Ezoic, and EPMVs are considerably low for my niche (under $8).
Other niches get around a $15 to $30+ EPMV/RPM, especially since it's the end of the year where ad rates are at its peak.
That being said, it's still 10x more than what AdSense pays.
It's also worth noting that I'm living in Asia, so USD is worth 1.36 more.
In addition, the site is profitable months ago and expenses are kept to a minimum (I'm only paying for hosting).
I'm planning to apply to Adthrive (another Ad Network) once I hit 100k+ pageviews, which will (hopefully) boost my RPM to a substantial level.
For now, everything is smooth-sailing as long as Google doesn't screw me.
And there you have it—10th month of blogging & my mini-rant on Google.
I'd say that the hardest thing about publishing is consistency.
Once you're able to realize that and start taking action, the results will follow.
I'm currently in the planning stage of a concise e-book outlining the process of how I grew my blog.
But for now, you can find me on Twitter @notlhw, I'm sharing 3-4 actionable SEO tips per week through first-hand experience.