$700 per week budget. Goal = email newsletter subscribers. How would you spend it?
I have a budget of $700 per week to spend on paid advertising. Or really anything. The goal is to get email subscribers for an email newsletter in the entrepreneurship/ blogging space. How would you spend the budget?
Facebook Ads:
33% of it on top of funnel content, like driving visitors to a relevant blog post
33% testing various direct opt-in lead magnets and newsletter opt-in offers
33% retargeting everyone who saw or engaged one of the above ads and didn't convert.
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