75% of media pitches not relevant

In a poll by PR firm Cision:

75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.

Don't do that.

More to the point:
Make your pitch relevant to the journalist by including information customized to the publication's audience.

If you don't know what would resonate for the journalist / publication, do more research before sending your pitch.

Other key takeaways from the article:

• Keep pitches short and on topic.
• Help find the interesting stories and angles.
• Use your subject line effectively.
• Cultivate and maintain relationships with reporters.

The whole report is worth reading.

@bobburch also just published a great article in his Indie Economy series with more useful tips.

What's worked for your pitches?