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9 Comments

#landing-page-feedback Hey all!

https://www.flowmetrics.ai

#landing-page-feedback Hey all! New here....love the vibes! Looking for feedback on how I can improve my landing page for https://www.flowmetrics.ai

submitted this linkon February 25, 2019
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    Who's this for?

    'Made easier for everyone' is a tough angle to distribute and market the product.

    Is this made for any specific businesses or use-cases?

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      Easier for everyone is very generic -- i totally agree. The primary user is someone who care's about data, however isn't familar or has the time to gather insight from google analytics or navigate between their various platforms.

      What we're doing is summizing the data and providing as-it-occurs in context cards that highlight happeneings

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    It says it is simple to connect the data. It would be useful to understand how it is done - so I can know whether it would work/apply to my situation.

    The testimonials feel like they should have an image around there? And there are 2 dots making me think it should rotate with testimonials?

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    Pretty great, the value proposition is clear and I was instantly interested in it. I'll probably sign up with my startup!

    Only one piece of feedback: the section with the icons (Gain clarity on your data) seems a bit underdesigned. Maybe you can color the glyph or find better illustrations.

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      Great idea... im going to improve the fideelity there for certain!

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    I agree with other contents that it's too generic. You also have some copy-paste examples on the material design cards: "this is incredible 23% increasing" - that looks lazy. When you serve an audience looking for data and analytics believe me they have an eye for detail. Which brings me to the next point.

    You just have way too much going on in your marketing copy. You can do analytics on conversion funnels, crash reports, and e-commerce performance? Those are all sizeable, distinct market segments, each of which could easily support a good SaaS analytics platform (in fact there are many).

    I kind of feel like it would be better for you to get -really- good at a certain type of analytics and integrate with the necessary data sources and platforms to support the use-case. Then your messaging and value-prop becomes crystal clear. Otherwise, maybe I'm just not understanding what you're offering with the current marketing copy (or how it works, who it's for).

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      thanks @stevengraham! I really value this feeedback, going to address how I am display this. The main point is that the analytics are transactional messages that are delivered as-it-happens. I don't think i'm conveying that well.

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        Happy to help and be a sounding board offline as well. I think you have a unique USP with the transactional message approach. Try to find use-cases where that transactional message has a lot of value for a human that needs actionable data which would change the course of a process. A good parallel is to look at some of the financial tools used by investors.

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    This comment was deleted 7 years ago

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      Going to give it a try. I recently launched another product on betapage and it turned out pretty solid. Thanks!

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        This comment was deleted 7 years ago