The day has come. You decided to keep up with the times and start communicating with clients on your website. I would not give you an aha moment here but one of the tried-and-tested ways to do just that is getting a live chat. Why not phone or email support you ask? It’s plain and simple.
For one, 79% of clients prefer live chat over other channels because it offers instant assistance. No wonder, who wants to listen to on-hold music or wait for an email? On top of it, this communication tool has the highest satisfaction rate at 92%. Let alone it can skyrocket conversions and boost the overall customer experience. In brief, the benefits are undeniable.
These things are out of the way. What needs to be scrutinized is live chat implementation. Where should you start? What technical aspects should be taken into account? We are about to break down all the nuances step by step.